Lifelong user interest modeling is crucial for industrial recommender systems, yet existing approaches rely predominantly on ID-based features, suffering from poor generalization on long-tail items and limited semantic expressiveness. While recent work explores multimodal representations for behavior retrieval in the General Search Unit (GSU), they often neglect multimodal integration in the fine-grained modeling stage -- the Exact Search Unit (ESU). In this work, we present a systematic analysis of how to effectively leverage multimodal signals across both stages of the two-stage lifelong modeling framework. Our key insight is that simplicity suffices in the GSU: lightweight cosine similarity with high-quality multimodal embeddings outperforms complex retrieval mechanisms. In contrast, the ESU demands richer multimodal sequence modeling and effective ID-multimodal fusion to unlock its full potential. Guided by these principles, we propose MUSE, a simple yet effective multimodal search-based framework. MUSE has been deployed in Taobao display advertising system, enabling 100K-length user behavior sequence modeling and delivering significant gains in top-line metrics with negligible online latency overhead. To foster community research, we share industrial deployment practices and open-source the first large-scale dataset featuring ultra-long behavior sequences paired with high-quality multimodal embeddings. Our code and data is available at https://taobao-mm.github.io.

Major life transitions demand high-stakes decisions, yet people often struggle to imagine how their future selves will live with the consequences. To support this limited capacity for mental time travel, we introduce AI-enabled digital twins that have ``lived through'' simulated life scenarios. Rather than predicting optimal outcomes, these simulations extend prospective cognition by making alternative futures vivid enough to support deliberation without assuming which path is best. We evaluate this idea in a randomized controlled study (N=192) using multimodal synthesis - facial age progression, voice cloning, and large language model dialogue - to create personalized avatars representing participants 30 years forward. Young adults 18 to 28 years old described pending binary decisions and were assigned to guided imagination or one of four avatar conditions: single-option, balanced dual-option, or expanded three-option with a system-generated novel alternative. Results showed asymmetric effects: single-sided avatars increased shifts toward the presented option, while balanced presentation produced movement toward both. Introducing a system-generated third option increased adoption of this new alternative compared to control, suggesting that AI-generated future selves can expand choice by surfacing paths that might otherwise go unnoticed. Participants rated evaluative reasoning and eudaimonic meaning-making as more important than emotional or visual vividness. Perceived persuasiveness and baseline agency predicted decision change. These findings advance understanding of AI-mediated episodic prospection and raise questions about autonomy in AI-augmented decisions.

The integration of Large Language Models (LLMs) into explainable recommendation systems often leads to a performance-efficiency trade-off in end-to-end architectures, where joint optimization of ranking and explanation can result in suboptimal compromises. To resolve this, we propose Prism, a novel decoupled framework that rigorously separates the recommendation process into a dedicated ranking stage and an explanation generation stage. This decomposition ensures that each component is optimized for its specific objective, eliminating inherent conflicts in coupled models. Inspired by knowledge distillation, Prism leverages a powerful, instruction-following teacher LLM (FLAN-T5-XXL) as an Oracle to produce high-fidelity explanatory knowledge. A compact, fine-tuned student model (BART-Base), the Prism, then specializes in synthesizing this knowledge into personalized explanations. Our extensive experiments on benchmark datasets reveal a key finding: the distillation process not only transfers knowledge but also acts as a noise filter. Our 140M-parameter Prism model significantly outperforms its 11B-parameter teacher in human evaluations of faithfulness and personalization, demonstrating an emergent ability to correct hallucinations present in the teacher's outputs. While achieving a 24x speedup and a 10x reduction in memory consumption, our analysis validates that decoupling, coupled with targeted distillation, provides an efficient and effective pathway to high-quality, and perhaps more importantly, trustworthy explainable recommendation.

Cross-domain recommender (CDR) systems aim to transfer knowledge from data-rich domains to data-sparse ones, alleviating sparsity and cold-start issues present in conventional single-domain recommenders. However, many CDR approaches rely on overlapping users or items to establish explicit cross-domain connections, which is unrealistic in practice. Moreover, most methods represent user preferences as fixed discrete vectors, limiting their ability to capture the fine-grained and multi-aspect nature of user interests. To address these limitations, we propose DUP-OT (Distributional User Preferences with Optimal Transport), a novel framework for non-overlapping CDR. DUP-OT consists of three stages: (1) a shared preprocessing module that extracts review-based embeddings using a unified sentence encoder and autoencoder; (2) a user preference modeling module that represents each user's interests as a Gaussian Mixture Model (GMM) over item embeddings; and (3) an optimal-transport-based alignment module that matches Gaussian components across domains, enabling effective preference transfer for target-domain rating prediction. Experiments on Amazon Review datasets demonstrate that DUP-OT mitigates domain discrepancy and significantly outperforms state-of-the-art baselines under strictly non-overlapping training settings, with user correspondence revealed only for inference-time evaluation.

Accurate Quality of Service (QoS) prediction is fundamental to service computing, providing essential data-driven guidance for service selection and ensuring superior user experiences. However, prevalent approaches, particularly Graph Neural Networks (GNNs), heavily rely on constructing explicit user--service interaction graphs. Such reliance not only leads to the intractability of explicit graph construction in large-scale scenarios but also limits the modeling of implicit topological relationships and exacerbates susceptibility to environmental noise and outliers. To address these challenges, this paper introduces \emph{QoSDiff}, a novel embedding learning framework that bypasses the prerequisite of explicit graph construction. Specifically, it leverages a denoising diffusion probabilistic model to recover intrinsic latent structures from noisy initializations. To further capture high-order interactions, we propose an adversarial interaction module that integrates a bidirectional hybrid attention mechanism. This adversarial paradigm dynamically distinguishes informative patterns from noise, enabling a dual-perspective modeling of intricate user--service associations. Extensive experiments on two large-scale real-world datasets demonstrate that QoSDiff significantly outperforms state-of-the-art baselines. Notably, the results highlight the framework's superior cross-dataset generalization capability and exceptional robustness against observational noise.

Abstract--Amid the rapid rise of agentic dialogue models, realistic user-simulator studies are essential for tuning effective conversation strategies. This work investigates a sales-oriented agent that adapts its dialogue based on user profiles spanning age, gender, and occupation. While age and gender influence overall performance, occupation produces the most pronounced differences in conversational intent. Leveraging this insight, we introduce a lightweight, occupation-conditioned strategy that guides the agent to prioritize intents aligned with user preferences, resulting in shorter and more successful dialogues. Our findings highlight the importance of rich simulator profiles and demonstrate how simple persona-informed strategies can enhance the effectiveness of sales-oriented dialogue systems. With the ongoing evolution of Agentic AI, researchers have begun to explore its application across diverse domains. Among these, dialogue systems designed for business recommendation tasks have attracted significant attention.

Social recommendation has been proven effective in addressing data sparsity in user-item interaction modeling by leveraging social networks. The recent integration of Graph Neural Networks (GNNs) has further enhanced prediction accuracy in contemporary social recommendation algorithms. However, many GNN-based approaches in social recommendation lack the ability to furnish meaningful explanations for their predictions. In this study, we confront this challenge by introducing SoREX, a self-explanatory GNN-based social recommendation framework. SoREX adopts a two-tower framework enhanced by friend recommendation, independently modeling social relations and user-item interactions, while jointly optimizing an auxiliary task to reinforce social signals. To offer explanations, we propose a novel ego-path extraction approach. This method involves transforming the ego-net of a target user into a collection of multi-hop ego-paths, from which we extract factor-specific and candidate-aware ego-path subsets as explanations. This process facilitates the summarization of detailed comparative explanations among different candidate items through intricate substructure analysis. Furthermore, we conduct explanation re-aggregation to explicitly correlate explanations with downstream predictions, imbuing our framework with inherent self-explainability. Comprehensive experiments conducted on four widely adopted benchmark datasets validate the effectiveness of SoREX in predictive accuracy. Additionally, qualitative and quantitative analyses confirm the efficacy of the extracted explanations in SoREX. Our code and data are available at https://github.com/antman9914/SoREX.

Where the hell is Samsung's Ballie robot? The company repeatedly promised it would be on sale this year. Another CES is nearly upon us, another year where we'll see new gadgets aplenty from giant companies and tiny ones you've never heard of. And the not-so-secret secret of CES is that many of these things never make it to market -- but usually it isn't things companies like Samsung show off. But here we are, nearly six years since Samsung first showed off its Ballie personal robot and it is nowhere to be found.

Online A/B testing, the gold standard for evaluating new advertising policies, consumes substantial engineering resources and risks significant revenue loss from deploying underperforming variations. This motivates the use of Off-Policy Evaluation (OPE) for rapid, offline assessment. However, applying OPE to ad auctions is fundamentally more challenging than in domains like recommender systems, where stochastic policies are common. In online ad auctions, it is common for the highest-bidding ad to win the impression, resulting in a deterministic, winner-takes-all setting. This results in zero probability of exposure for non-winning ads, rendering standard OPE estimators inapplicable. We introduce the first principled framework for OPE in deterministic auctions by repurposing the bid landscape model to approximate the propensity score. This model allows us to derive robust approximate propensity scores, enabling the use of stable estimators like Self-Normalized Inverse Propensity Scoring (SNIPS) for counterfactual evaluation. We validate our approach on the AuctionNet simulation benchmark and against 2-weeks online A/B test from a large-scale industrial platform. Our method shows remarkable alignment with online results, achieving a 92\% Mean Directional Accuracy (MDA) in CTR prediction, significantly outperforming the parametric baseline. MDA is the most critical metric for guiding deployment decisions, as it reflects the ability to correctly predict whether a new model will improve or harm performance. This work contributes the first practical and validated framework for reliable OPE in deterministic auction environments, offering an efficient alternative to costly and risky online experiments.

Nowadays, recommendation systems have become crucial to online platforms, shaping user exposure by accurate preference modeling. However, such an exposure strategy can also reinforce users' existing preferences, leading to a notorious phenomenon named filter bubbles. Given its negative effects, such as group polarization, increasing attention has been paid to exploring reasonable measures to filter bubbles. However, most existing evaluation metrics simply measure the diversity of user exposure, failing to distinguish between algorithmic preference modeling and actual information confinement. In view of this, we introduce Bubble Escape Potential (BEP), a behavior-aware measure that quantifies how easily users can escape from filter bubbles. Specifically, BEP leverages a contrastive simulation framework that assigns different behavioral tendencies (e.g., positive vs. negative) to synthetic users and compares the induced exposure patterns. This design enables decoupling the effect of filter bubbles and preference modeling, allowing for more precise diagnosis of bubble severity. We conduct extensive experiments across multiple recommendation models to examine the relationship between predictive accuracy and bubble escape potential across different groups. To the best of our knowledge, our empirical results are the first to quantitatively validate the dilemma between preference modeling and filter bubbles. What's more, we observe a counter-intuitive phenomenon that mild random recommendations are ineffective in alleviating filter bubbles, which can offer a principled foundation for further work in this direction.