Debiased collaborative filtering aims to learn an unbiased prediction model by removing different biases in observational datasets. To solve this problem, one of the simple and effective methods is based on the propensity score, which adjusts the observational sample distribution to the target one by reweighting observed instances. Ideally, propensity scores should be learned with causal balancing constraints. However, existing methods usually ignore such constraints or implement them with unreasonable approximations, which may affect the accuracy of the learned propensity scores. To bridge this gap, in this paper, we first analyze the gaps between the causal balancing requirements and existing methods such as learning the propensity with cross-entropy loss or manually selecting functions to balance. Inspired by these gaps, we propose to approximate the balancing functions in reproducing kernel Hilbert space and demonstrate that, based on the universal property and representer theorem of kernel functions, the causal balancing constraints can be better satisfied. Meanwhile, we propose an algorithm that adaptively balances the kernel function and theoretically analyze the generalization error bound of our methods. We conduct extensive experiments to demonstrate the effectiveness of our methods, and to promote this research direction, we have released our project at https://github.com/haoxuanli-pku/ICLR24-Kernel-Balancing.

Selection bias in recommender system arises from the recommendation process of system filtering and the interactive process of user selection. Many previous studies have focused on addressing selection bias to achieve unbiased learning of the prediction model, but ignore the fact that potential outcomes for a given user-item pair may vary with the treatments assigned to other user-item pairs, named neighborhood effect. To fill the gap, this paper formally formulates the neighborhood effect as an interference problem from the perspective of causal inference and introduces a treatment representation to capture the neighborhood effect. On this basis, we propose a novel ideal loss that can be used to deal with selection bias in the presence of neighborhood effect. We further develop two new estimators for estimating the proposed ideal loss. We theoretically establish the connection between the proposed and previous debiasing methods ignoring the neighborhood effect, showing that the proposed methods can achieve unbiased learning when both selection bias and neighborhood effect are present, while the existing methods are biased. Extensive semi-synthetic and real-world experiments are conducted to demonstrate the effectiveness of the proposed methods.

This paper explores the effectiveness of using large language models (LLMs) for personalized movie recommendations from users' perspectives in an online field experiment. Our study involves a combination of between-subject prompt and historic consumption assessments, along with within-subject recommendation scenario evaluations. By examining conversation and survey response data from 160 active users, we find that LLMs offer strong recommendation explainability but lack overall personalization, diversity, and user trust. Our results also indicate that different personalized prompting techniques do not significantly affect user-perceived recommendation quality, but the number of movies a user has watched plays a more significant role. Furthermore, LLMs show a greater ability to recommend lesser-known or niche movies. Through qualitative analysis, we identify key conversational patterns linked to positive and negative user interaction experiences and conclude that providing personal context and examples is crucial for obtaining high-quality recommendations from LLMs.

Existing methods often adjust representations adaptively only after aggregating user behavior sequences. This coarse-grained approach to re-weighting the entire user sequence hampers the model's ability to accurately model the user interest migration across different scenarios. To enhance the model's capacity to capture user interests from historical behavior sequences in each scenario, we develop a ranking framework named the Scenario-Adaptive Fine-Grained Personalization Network (SFPNet), which designs a kind of fine-grained method for multi-scenario personalized recommendations. Specifically, SFPNet comprises a series of blocks named as Scenario-Tailoring Block, stacked sequentially. Each block initially deploys a parameter personalization unit to integrate scenario information at a coarse-grained level by redefining fundamental features. Subsequently, we consolidate scenario-adaptively adjusted feature representations to serve as context information. By employing residual connection, we incorporate this context into the representation of each historical behavior, allowing for context-aware fine-grained customization of the behavior representations at the scenario-level, which in turn supports scenario-aware user interest modeling.

We create an innovative mixed reality-first social recommendation model, utilizing features uniquely collected through mixed reality (MR) systems to promote social interaction, such as gaze recognition, proximity, noise level, congestion level, and conversational intensity. We further extend these models to include right-time features to deliver timely notifications. We measure performance metrics across various models by creating a new intersection of user features, MR features, and right-time features. We create four model types trained on different combinations of the feature classes, where we compare the baseline model trained on the class of user features against the models trained on MR features, right-time features, and a combination of all of the feature classes. Due to limitations in data collection and cost, we observe performance degradation in the right-time, mixed reality, and combination models. Despite these challenges, we introduce optimizations to improve accuracy across all models by over 14 percentage points, where the best performing model achieved 24% greater accuracy.

A class-action lawsuit filed in a US federal court last Valentine's Day accuses Match Group – the owners of Tinder, Hinge and OkCupid dating apps, among others – of using a "predatory business model" and of doing everything in its power to keep users hooked, in flagrant opposition to Hinge's claim that it is "designed to be deleted". The lawsuit crystallised an ocean of dissatisfaction with the apps, and stimulated a new round of debate over their potential to harm mental health, but for scientists who study romantic relationships it sidestepped the central issue: do they work? Does using the apps increase your chances of finding your soulmate, or not? The answer is, nobody knows. "The science isn't there," says sociologist Elizabeth Bruch of the University of Michigan, who has studied online dating for a decade.

Recommendation models rely on deep learning networks and large embedding tables, resulting in computationally and memory-intensive processes. These models are typically trained using hybrid CPU-GPU or GPU-only configurations. The hybrid mode combines the GPU's neural network acceleration with the CPUs' memory storage and supply for embedding tables but may incur significant CPU-to-GPU transfer time. In contrast, the GPU-only mode utilizes High Bandwidth Memory (HBM) across multiple GPUs for storing embedding tables. However, this approach is expensive and presents scaling concerns. This paper introduces Hotline, a heterogeneous acceleration pipeline that addresses these concerns. Hotline develops a data-aware and model-aware scheduling pipeline by leveraging the insight that only a few embedding entries are frequently accessed (popular). This approach utilizes CPU main memory for non-popular embeddings and GPUs' HBM for popular embeddings. To achieve this, Hotline accelerator fragments a mini-batch into popular and non-popular micro-batches. It gathers the necessary working parameters for non-popular micro-batches from the CPU, while GPUs execute popular micro-batches. The hardware accelerator dynamically coordinates the execution of popular embeddings on GPUs and non-popular embeddings from the CPU's main memory. Real-world datasets and models confirm Hotline's effectiveness, reducing average end-to-end training time by 2.2x compared to Intel-optimized CPU-GPU DLRM baseline.

Multimedia-based recommendation provides personalized item suggestions by learning the content preferences of users. With the proliferation of digital devices and APPs, a huge number of new items are created rapidly over time. How to quickly provide recommendations for new items at the inference time is challenging. What's worse, real-world items exhibit varying degrees of modality missing(e.g., many short videos are uploaded without text descriptions). Though many efforts have been devoted to multimedia-based recommendations, they either could not deal with new multimedia items or assumed the modality completeness in the modeling process. In this paper, we highlight the necessity of tackling the modality missing issue for new item recommendation. We argue that users' inherent content preference is stable and better kept invariant to arbitrary modality missing environments. Therefore, we approach this problem from a novel perspective of invariant learning. However, how to construct environments from finite user behavior training data to generalize any modality missing is challenging. To tackle this issue, we propose a novel Multimodality Invariant Learning reCommendation(a.k.a. MILK) framework. Specifically, MILK first designs a cross-modality alignment module to keep semantic consistency from pretrained multimedia item features. After that, MILK designs multi-modal heterogeneous environments with cyclic mixup to augment training data, in order to mimic any modality missing for invariant user preference learning. Extensive experiments on three real datasets verify the superiority of our proposed framework. The code is available at https://github.com/HaoyueBai98/MILK.

Recent advancements in large language models (LLMs) have significantly boosted the rise of Role-Playing Language Agents (RPLAs), i.e., specialized AI systems designed to simulate assigned personas. By harnessing multiple advanced abilities of LLMs, including in-context learning, instruction following, and social intelligence, RPLAs achieve a remarkable sense of human likeness and vivid role-playing performance. RPLAs can mimic a wide range of personas, ranging from historical figures and fictional characters to real-life individuals. Consequently, they have catalyzed numerous AI applications, such as emotional companions, interactive video games, personalized assistants and copilots, and digital clones. In this paper, we conduct a comprehensive survey of this field, illustrating the evolution and recent progress in RPLAs integrating with cutting-edge LLM technologies. We categorize personas into three types: 1) Demographic Persona, which leverages statistical stereotypes; 2) Character Persona, focused on well-established figures; and 3) Individualized Persona, customized through ongoing user interactions for personalized services. We begin by presenting a comprehensive overview of current methodologies for RPLAs, followed by the details for each persona type, covering corresponding data sourcing, agent construction, and evaluation. Afterward, we discuss the fundamental risks, existing limitations, and future prospects of RPLAs. Additionally, we provide a brief review of RPLAs in AI applications, which reflects practical user demands that shape and drive RPLA research. Through this work, we aim to establish a clear taxonomy of RPLA research and applications, and facilitate future research in this critical and ever-evolving field, and pave the way for a future where humans and RPLAs coexist in harmony.

Click-through rate (CTR) prediction plays an important role in personalized recommendations. Recently, sample-level retrieval-based models (e.g., RIM) have achieved remarkable performance by retrieving and aggregating relevant samples. However, their inefficiency at the inference stage makes them impractical for industrial applications. To overcome this issue, this paper proposes a universal plug-and-play Retrieval-Oriented Knowledge (ROK) framework. Specifically, a knowledge base, consisting of a retrieval-oriented embedding layer and a knowledge encoder, is designed to preserve and imitate the retrieved & aggregated representations in a decomposition-reconstruction paradigm. Knowledge distillation and contrastive learning methods are utilized to optimize the knowledge base, and the learned retrieval-enhanced representations can be integrated with arbitrary CTR models in both instance-wise and feature-wise manners. Extensive experiments on three large-scale datasets show that ROK achieves competitive performance with the retrieval-based CTR models while reserving superior inference efficiency and model compatibility.