Rotten Tomatoes just added a new "Verified Hot" badge that indicates an overall positive user score that will join the "Certified Fresh" badge for critic scores. To qualify for this designation, a movie or show needs to have a Verified Audience Score of 90 percent or higher. Finally, the dregs will be slapped with a "Stale" badge, which is for any show or movie that falls beneath 60 percent. Rotten Tomatoes is trying to get around review bombing here by mandating that user reviews be from people who actually saw the movie in question. There are a couple of little problems with this. It verifies that a consumer saw the movie via the ticketing firm Fandango, and there are plenty of other ticketing firms out there, including, you know, the theater cashier.

In the realm of recommendation systems, users exhibit a diverse array of behaviors when interacting with items. This phenomenon has spurred research into learning the implicit semantic relationships between these behaviors to enhance recommendation performance. However, these methods often entail high computational complexity. To address concerns regarding efficiency, pre-training presents a viable solution. Its objective is to extract knowledge from extensive pre-training data and fine-tune the model for downstream tasks. Nevertheless, previous pre-training methods have primarily focused on single-behavior data, while multi-behavior data contains significant noise. Additionally, the fully fine-tuning strategy adopted by these methods still imposes a considerable computational burden. In response to this challenge, we propose DPCPL, the first pre-training and prompt-tuning paradigm tailored for Multi-Behavior Sequential Recommendation. Specifically, in the pre-training stage, we commence by proposing a novel Efficient Behavior Miner (EBM) to filter out the noise at multiple time scales, thereby facilitating the comprehension of the contextual semantics of multi-behavior sequences. Subsequently, we propose to tune the pre-trained model in a highly efficient manner with the proposed Customized Prompt Learning (CPL) module, which generates personalized, progressive, and diverse prompts to fully exploit the potential of the pre-trained model effectively. Extensive experiments on three real-world datasets have unequivocally demonstrated that DPCPL not only exhibits high efficiency and effectiveness, requiring minimal parameter adjustments but also surpasses the state-of-the-art performance across a diverse range of downstream tasks.

Sequential recommender systems are an important and demanded area of research. Such systems aim to use the order of interactions in a user's history to predict future interactions. The premise is that the order of interactions and sequential patterns play an essential role. Therefore, it is crucial to use datasets that exhibit a sequential structure to evaluate sequential recommenders properly. We apply several methods based on the random shuffling of the user's sequence of interactions to assess the strength of sequential structure across 15 datasets, frequently used for sequential recommender systems evaluation in recent research papers presented at top-tier conferences. As shuffling explicitly breaks sequential dependencies inherent in datasets, we estimate the strength of sequential patterns by comparing metrics for shuffled and original versions of the dataset. Our findings show that several popular datasets have a rather weak sequential structure.

Well-calibrated predictions of user preferences are essential for many applications. Since recommender systems typically select the top-N items for users, calibration for those top-N items, rather than for all items, is important. We show that previous calibration methods result in miscalibrated predictions for the top-N items, despite their excellent calibration performance when evaluated on all items. In this work, we address the miscalibration in the top-N recommended items. We first define evaluation metrics for this objective and then propose a generic method to optimize calibration models focusing on the top-N items. It groups the top-N items by their ranks and optimizes distinct calibration models for each group with rank-dependent training weights. We verify the effectiveness of the proposed method for both explicit and implicit feedback datasets, using diverse classes of recommender models.

Long-lived recommender systems (RecSys) often encounter lengthy Oftentimes in industrial applications, foundation models that user-item interaction histories that span many years. To effectively have inference time restrictions on serving memory footprint cannot learn long term user preferences, Large RecSys foundation models exceed a certain input dimension and model size. This constraint (FM) need to encode this information in pretraining. Usually, this raises a question on how to most effectively utilize a large-scale is done by either generating a long enough sequence length to interaction corpus [1]. The most straightforward way is to truncate take all history sequences as input at the cost of large model input historical interactions. This simplification, however, comes at the dimension or by dropping some parts of the user history to accommodate cost of not using valuable information about user journeys and model size and latency requirements on the production their rich history of interactions during model training [5].

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While previous chapters focused on recommendation systems (RSs) based on standardized, non-verbal user feedback such as purchases, views, and clicks -- the advent of LLMs has unlocked the use of natural language (NL) interactions for recommendation. This chapter discusses how LLMs' abilities for general NL reasoning present novel opportunities to build highly personalized RSs -- which can effectively connect nuanced and diverse user preferences to items, potentially via interactive dialogues. To begin this discussion, we first present a taxonomy of the key data sources for language-driven recommendation, covering item descriptions, user-system interactions, and user profiles. We then proceed to fundamental techniques for LLM recommendation, reviewing the use of encoder-only and autoregressive LLM recommendation in both tuned and untuned settings. Afterwards, we move to multi-module recommendation architectures in which LLMs interact with components such as retrievers and RSs in multi-stage pipelines. This brings us to architectures for conversational recommender systems (CRSs), in which LLMs facilitate multi-turn dialogues where each turn presents an opportunity not only to make recommendations, but also to engage with the user in interactive preference elicitation, critiquing, and question-answering.

Recent advances in Large Language Models (LLMs) have demonstrated significant potential in the field of Recommendation Systems (RSs). Most existing studies have focused on converting user behavior logs into textual prompts and leveraging techniques such as prompt tuning to enable LLMs for recommendation tasks. Meanwhile, research interest has recently grown in multimodal recommendation systems that integrate data from images, text, and other sources using modality fusion techniques. This introduces new challenges to the existing LLM-based recommendation paradigm which relies solely on text modality information. Moreover, although Multimodal Large Language Models (MLLMs) capable of processing multi-modal inputs have emerged, how to equip MLLMs with multi-modal recommendation capabilities remains largely unexplored. To this end, in this paper, we propose the Multimodal Large Language Model-enhanced Multimodaln Sequential Recommendation (MLLM-MSR) model. To capture the dynamic user preference, we design a two-stage user preference summarization method. Specifically, we first utilize an MLLM-based item-summarizer to extract image feature given an item and convert the image into text. Then, we employ a recurrent user preference summarization generation paradigm to capture the dynamic changes in user preferences based on an LLM-based user-summarizer. Finally, to enable the MLLM for multi-modal recommendation task, we propose to fine-tune a MLLM-based recommender using Supervised Fine-Tuning (SFT) techniques. Extensive evaluations across various datasets validate the effectiveness of MLLM-MSR, showcasing its superior ability to capture and adapt to the evolving dynamics of user preferences.

Online rating systems are often used in numerous web or mobile applications, e.g., Amazon and TripAdvisor, to assess the ground-truth quality of products. Due to herding effects, the aggregation of historical ratings (or historical collective opinion) can significantly influence subsequent ratings, leading to misleading and erroneous assessments. We study how to manage product ratings via rating aggregation rules and shortlisted representative reviews, for the purpose of correcting the assessment error. We first develop a mathematical model to characterize important factors of herding effects in product ratings. We then identify sufficient conditions (via the stochastic approximation theory), under which the historical collective opinion converges to the ground-truth collective opinion of the whole user population. These conditions identify a class of rating aggregation rules and review selection mechanisms that can reveal the ground-truth product quality. We also quantify the speed of convergence (via the martingale theory), which reflects the efficiency of rating aggregation rules and review selection mechanisms. We prove that the herding effects slow down the speed of convergence while an accurate review selection mechanism can speed it up. We also study the speed of convergence numerically and reveal trade-offs in selecting rating aggregation rules and review selection mechanisms. To show the utility of our framework, we design a maximum likelihood algorithm to infer model parameters from ratings, and conduct experiments on rating datasets from Amazon and TripAdvisor. We show that proper recency aware rating aggregation rules can improve the speed of convergence in Amazon and TripAdvisor by 41% and 62% respectively.

Reciprocal recommender systems~(RRS), conducting bilateral recommendations between two involved parties, have gained increasing attention for enhancing matching efficiency. However, the majority of existing methods in the literature still reuse conventional ranking metrics to separately assess the performance on each side of the recommendation process. These methods overlook the fact that the ranking outcomes of both sides collectively influence the effectiveness of the RRS, neglecting the necessity of a more holistic evaluation and a capable systemic solution. In this paper, we systemically revisit the task of reciprocal recommendation, by introducing the new metrics, formulation, and method. Firstly, we propose five new evaluation metrics that comprehensively and accurately assess the performance of RRS from three distinct perspectives: overall coverage, bilateral stability, and balanced ranking. These metrics provide a more holistic understanding of the system's effectiveness and enable a comprehensive evaluation. Furthermore, we formulate the RRS from a causal perspective, formulating recommendations as bilateral interventions, which can better model the decoupled effects of potential influencing factors. By utilizing the potential outcome framework, we further develop a model-agnostic causal reciprocal recommendation method that considers the causal effects of recommendations. Additionally, we introduce a reranking strategy to maximize matching outcomes, as measured by the proposed metrics. Extensive experiments on two real-world datasets from recruitment and dating scenarios demonstrate the effectiveness of our proposed metrics and approach. The code and dataset are available at: https://github.com/RUCAIBox/CRRS.