In recent years, researchers have attempted to exploit social relations to improve the performance in recommendation systems. Generally, most existing social recommendation methods heavily depends on substantial domain knowledge and expertise in primary recommendation tasks for designing useful auxiliary tasks. Meanwhile, Self-Supervised Learning (SSL) recently has received considerable attention in the field of recommendation, since it can provide self-supervision signals in assisting the improvement of target recommendation systems by constructing self-supervised auxiliary tasks from raw data without human-annotated labels. Despite the great success, these SSL-based social recommendations are insufficient to adaptively balance various self-supervised auxiliary tasks, since assigning equal weights on various auxiliary tasks can result in sub-optimal recommendation performance, where different self-supervised auxiliary tasks may contribute differently to improving the primary social recommendation across different datasets. To address this issue, in this work, we propose Adaptive Self-supervised Learning for Social Recommendations (AdasRec) by taking advantage of various self-supervised auxiliary tasks. More specifically, an adaptive weighting mechanism is proposed to learn adaptive weights for various self-supervised auxiliary tasks, so as to balance the contribution of such self-supervised auxiliary tasks for enhancing representation learning in social recommendations. The adaptive weighting mechanism is used to assign different weights on auxiliary tasks to achieve an overall weighting of the entire auxiliary tasks and ultimately assist the primary recommendation task, achieved by a meta learning optimization problem with an adaptive weighting network. Comprehensive experiments on various real-world datasets are constructed to verify the effectiveness of our proposed method.

With the advent of the information explosion era, the importance of recommendation systems in various applications is increasingly significant. Traditional collaborative filtering algorithms are widely used due to their effectiveness in capturing user behavior patterns, but they encounter limitations when dealing with cold start problems and data sparsity. Large Language Models (LLMs), with their strong natural language understanding and generation capabilities, provide a new breakthrough for recommendation systems. This study proposes an enhanced recommendation method that combines collaborative filtering and LLMs, aiming to leverage collaborative filtering's advantage in modeling user preferences while enhancing the understanding of textual information about users and items through LLMs to improve recommendation accuracy and diversity. This paper first introduces the fundamental theories of collaborative filtering and LLMs, then designs a recommendation system architecture that integrates both, and validates the system's effectiveness through experiments. The results show that the hybrid model based on collaborative filtering and LLMs significantly improves precision, recall, and user satisfaction, demonstrating its potential in complex recommendation scenarios.

For modern recommender systems, the use of low-dimensional latent representations to embed users and items based on their observed interactions has become commonplace. However, many existing recommendation models are primarily designed for coarse-grained and homogeneous interactions, which limits their effectiveness in two critical dimensions. Firstly, these models fail to leverage the relational dependencies that exist across different types of user behaviors, such as page views, collects, comments, and purchases. Secondly, they struggle to capture the fine-grained latent factors that drive user interaction patterns. To address these limitations, we present a heterogeneous graph collaborative filtering model MixRec that excels at disentangling users' multi-behavior interaction patterns and uncovering the latent intent factors behind each behavior. Our model achieves this by incorporating intent disentanglement and multi-behavior modeling, facilitated by a parameterized heterogeneous hypergraph architecture. Furthermore, we introduce a novel contrastive learning paradigm that adaptively explores the advantages of self-supervised data augmentation, thereby enhancing the model's resilience against data sparsity and expressiveness with relation heterogeneity. To validate the efficacy of MixRec, we conducted extensive experiments on three public datasets. The results clearly demonstrate its superior performance, significantly outperforming various state-of-the-art baselines. Our model is open-sourced and available at: https://github.com/HKUDS/MixRec.

AI-generated content (AIGC), such as advertisement copy, product descriptions, and social media posts, is becoming ubiquitous in business practices. However, the value of AI-generated metadata, such as titles, remains unclear on user-generated content (UGC) platforms. To address this gap, we conducted a large-scale field experiment on a leading short-video platform in Asia to provide about 1 million users access to AI-generated titles for their uploaded videos. Our findings show that the provision of AI-generated titles significantly boosted content consumption, increasing valid watches by 1.6% and watch duration by 0.9%. When producers adopted these titles, these increases jumped to 7.1% and 4.1%, respectively. This viewership-boost effect was largely attributed to the use of this generative AI (GAI) tool increasing the likelihood of videos having a title by 41.4%. The effect was more pronounced for groups more affected by metadata sparsity. Mechanism analysis revealed that AI-generated metadata improved user-video matching accuracy in the platform's recommender system. Interestingly, for a video for which the producer would have posted a title anyway, adopting the AI-generated title decreased its viewership on average, implying that AI-generated titles may be of lower quality than human-generated ones. However, when producers chose to co-create with GAI and significantly revised the AI-generated titles, the videos outperformed their counterparts with either fully AI-generated or human-generated titles, showcasing the benefits of human-AI co-creation. This study highlights the value of AI-generated metadata and human-AI metadata co-creation in enhancing user-content matching and content consumption for UGC platforms.

Graph neural networks (GNNs) have emerged as state-of-the-art methods to learn from graph-structured data for recommendation. However, most existing GNN-based recommendation methods focus on the optimization of model structures and learning strategies based on pre-defined graphs, neglecting the importance of the graph construction stage. Earlier works for graph construction usually rely on speciffic rules or crowdsourcing, which are either too simplistic or too labor-intensive. Recent works start to utilize large language models (LLMs) to automate the graph construction, in view of their abundant open-world knowledge and remarkable reasoning capabilities. Nevertheless, they generally suffer from two limitations: (1) invisibility of global view (e.g., overlooking contextual information) and (2) construction inefficiency. To this end, we introduce AutoGraph, an automatic graph construction framework based on LLMs for recommendation. Specifically, we first use LLMs to infer the user preference and item knowledge, which is encoded as semantic vectors. Next, we employ vector quantization to extract the latent factors from the semantic vectors. The latent factors are then incorporated as extra nodes to link the user/item nodes, resulting in a graph with in-depth global-view semantics. We further design metapath-based message aggregation to effectively aggregate the semantic and collaborative information. The framework is model-agnostic and compatible with different backbone models. Extensive experiments on three real-world datasets demonstrate the efficacy and efffciency of AutoGraph compared to existing baseline methods. We have deployed AutoGraph in Huawei advertising platform, and gain a 2.69% improvement on RPM and a 7.31% improvement on eCPM in the online A/B test. Currently AutoGraph has been used as the main trafffc model, serving hundreds of millions of people.

It looks like Meta is preparing to add displays to its popular line of Ray-Ban smart glasses, according to a report by Financial Times. These screens could show up in a future iteration of the device as early as next year. The likely release window is the second half of 2025. According to folks familiar with Meta's plans, the screens will be on the smaller side and will likely be used to display notifications or responses from Meta's AI virtual assistant. It's highly unlikely that the company is planning on making this a full mixed-reality device just yet.

In 2025, it will be commonplace to talk with a personal AI agent that knows your schedule, your circle of friends, the places you go. This will be sold as a convenience equivalent to having a personal, unpaid assistant. These anthropomorphic agents are designed to support and charm us so that we fold them into every part of our lives, giving them deep access to our thoughts and actions. With voice-enabled interaction, that intimacy will feel even closer. This story is from the WIRED World in 2025, our annual trends briefing.

Document similarity assessment plays an important role in various natural language processing (NLP) applications, such as information retrieval, plagiarism detection, recommendation systems, and question answering [11, 19]. For instance, in recommendation systems, document similarity helps personalise suggestions by finding content that closely matches user preference. These tasks rely on accurate measurements of how similar documents are in terms of their structure, content, and meaning, which depends on the way the document is represented computationally. This representation is usually done in vector format and is obtained via document embedding methods. V arious methodologies can be employed to obtain document-level embeddings, and the choice of method directly impacts the accuracy and usefulness of the similarity scores calculated [14, 19].

The item cold-start problem is crucial for online recommender systems, as the success of the cold-start phase determines whether items can transition into popular ones. Prompt learning, a powerful technique used in natural language processing (NLP) to address zero- or few-shot problems, has been adapted for recommender systems to tackle similar challenges. However, existing methods typically rely on content-based properties or text descriptions for prompting, which we argue may be suboptimal for cold-start recommendations due to 1) semantic gaps with recommender tasks, 2) model bias caused by warm-up items contribute most of the positive feedback to the model, which is the core of the cold-start problem that hinders the recommender quality on cold-start items. We propose to leverage high-value positive feedback, termed pinnacle feedback as prompt information, to simultaneously resolve the above two problems. We experimentally prove that compared to the content description proposed in existing works, the positive feedback is more suitable to serve as prompt information by bridging the semantic gaps. Besides, we propose item-wise personalized prompt networks to encode pinnaclce feedback to relieve the model bias by the positive feedback dominance problem. Extensive experiments on four real-world datasets demonstrate the superiority of our model over state-of-the-art methods. Moreover, PROMO has been successfully deployed on a popular short-video sharing platform, a billion-user scale commercial short-video application, achieving remarkable performance gains across various commercial metrics within cold-start scenarios

Bundle recommendation aims to suggest a set of interconnected items to users. However, diverse interaction types and sparse interaction matrices often pose challenges for previous approaches in accurately predicting user-bundle adoptions. Inspired by the distant supervision strategy and generative paradigm, we propose BRIDGE, a novel framework for bundle recommendation. It consists of two main components namely the correlation-based item clustering and the pseudo bundle generation modules. Inspired by the distant supervision approach, the former is to generate more auxiliary information, e.g., instructive item clusters, for training without using external data. This information is subsequently aggregated with collaborative signals from user historical interactions to create pseudo `ideal' bundles. This capability allows BRIDGE to explore all aspects of bundles, rather than being limited to existing real-world bundles. It effectively bridging the gap between user imagination and predefined bundles, hence improving the bundle recommendation performance. Experimental results validate the superiority of our models over state-of-the-art ranking-based methods across five benchmark datasets.