Large-scale industrial recommendation models predict the most relevant items from catalogs containing millions or billions of options. To train these models efficiently, a small set of irrelevant items (negative samples) is selected from the vast catalog for each relevant item (positive example), helping the model distinguish between relevant and irrelevant items. Choosing the right negative sampling method is a common challenge. We address this by implementing and comparing various negative sampling methods - random, popularity-based, in-batch, mixed, adaptive, and adaptive with mixed variants - on modern sequential recommendation models. Our experiments, including hyperparameter optimization and 20x repeats on three benchmark datasets with varying popularity biases, show how the choice of method and dataset characteristics impact key model performance metrics. We also reveal that average performance metrics often hide imbalances across popularity bands (head, mid, tail). We find that commonly used random negative sampling reinforces popularity bias and performs best for head items. Popularity-based methods (in-batch and global popularity negative sampling) can offer balanced performance at the cost of lower overall model performance results. Our study serves as a practical guide to the trade-offs in selecting a negative sampling method for large-scale sequential recommendation models. Code, datasets, experimental results and hyperparameters are available at: https://github.com/apple/ml-negative-sampling.

After a long wait, Apple has finally released its artificial intelligence (AI) tools for iPhone - to a select few. Apple Intelligence, a suite of AI tools announced in June, became available to owners of some iPhones around the world on Monday. The new features include notification summaries, tools to assist users in writing messages, and a glowing new interface for virtual assistant Siri. But they will only be available to people with the latest devices - including all iPhone 16 models, and the iPhone 15 Pro and Pro Max. Apple Intelligence is also available on Mac computers and iPad tablets that are powered by its latest chips. But some of the tools made available on Monday have arrived later than equivalent features on other popular devices.

Apple is set to launch its new iOS 18.1 that will include the long-awaited AI feature and several security fixes for iPhones running on the previous version. CEO Tim Cook has touted Apple Intelligence as'a new chapter of innovation,' focusing on'generative' AI models that enable users to create text or images from prompts. The system will have the ability to create'Genmojis,' new emoji characters based on text prompts in iMessage, edit photos and include a revamped Siri with better conversational skills. The new iOS 18 system is set to hit smartphones at 1pm ET, but only the iPhone 16 family and high-end 15 devices support Apple Intelligence. There is also a waitlist for the AI feature and users can claim their spot after downloading the update.

In widely used neural network-based collaborative filtering models, users' history logs are encoded into latent embeddings that represent the users' preferences. In this setting, the models are capable of mapping users' protected attributes (e.g., gender or ethnicity) from these user embeddings even without explicit access to them, resulting in models that may treat specific demographic user groups unfairly and raise privacy issues. While prior work has approached the removal of a single protected attribute of a user at a time, multiple attributes might come into play in real-world scenarios. In the work at hand, we present AdvXMultVAE which aims to unlearn multiple protected attributes (exemplified by gender and age) simultaneously to improve fairness across demographic user groups. For this purpose, we couple a variational autoencoder (VAE) architecture with adversarial training (AdvMultVAE) to support simultaneous removal of the users' protected attributes with continuous and/or categorical values. Our experiments on two datasets, LFM-2b-100k and Ml-1m, from the music and movie domains, respectively, show that our approach can yield better results than its singular removal counterparts (based on AdvMultVAE) in effectively mitigating demographic biases whilst improving the anonymity of latent embeddings.

We introduce a multi-turn benchmark for evaluating personalised alignment in LLM-based AI assistants, focusing on their ability to handle user-provided safety-critical contexts. Our assessment of ten leading models across five scenarios (each with 337 use cases) reveals systematic inconsistencies in maintaining user-specific consideration, with even top-rated "harmless" models making recommendations that should be recognised as obviously harmful to the user given the context provided. Key failure modes include inappropriate weighing of conflicting preferences, sycophancy (prioritising user preferences above safety), a lack of attentiveness to critical user information within the context window, and inconsistent application of user-specific knowledge. The same systematic biases were observed in OpenAI's o1, suggesting that strong reasoning capacities do not necessarily transfer to this kind of personalised thinking. We find that prompting LLMs to consider safety-critical context significantly improves performance, unlike a generic 'harmless and helpful' instruction. Based on these findings, we propose research directions for embedding self-reflection capabilities, online user modelling, and dynamic risk assessment in AI assistants. Our work emphasises the need for nuanced, context-aware approaches to alignment in systems designed for persistent human interaction, aiding the development of safe and considerate AI assistants.

GPRec explicitly categorizes users into groups in a learnable manner and aligns them with corresponding group embeddings. We design the dual group embedding space to offer a diverse perspective on group preferences by contrasting positive and negative patterns. On the individual level, GPRec identifies personal preferences from ID-like features and refines the obtained individual representations to be independent of group ones, thereby providing a robust complement to the group-level modeling. We also present various strategies for the flexible integration of GPRec into various DRS models. Rigorous testing of GPRec on three public datasets has demonstrated significant improvements in recommendation quality.

Many platforms, such as e-commerce websites, offer both search and recommendation services simultaneously to better meet users' diverse needs. Recommendation services suggest items based on user preferences, while search services allow users to search for items before providing recommendations. Since users and items are often shared between the search and recommendation domains, there is a valuable opportunity to enhance the recommendation domain by leveraging user preferences extracted from the search domain. Existing approaches either overlook the shift in user intention between these domains or fail to capture the significant impact of learning from users' search queries on understanding their interests. In this paper, we propose a framework that learns from user search query embeddings within the context of user preferences in the recommendation domain. Specifically, user search query sequences from the search domain are used to predict the items users will click at the next time point in the recommendation domain. Additionally, the relationship between queries and items is explored through contrastive learning. To address issues of data sparsity, the diffusion model is incorporated to infer positive items the user will select after searching with certain queries in a denoising manner, which is particularly effective in preventing false positives. Effectively extracting this information, the queries are integrated into click-through rate prediction in the recommendation domain. Experimental analysis demonstrates that our model outperforms state-of-the-art models in the recommendation domain.

Recommendation systems for suggesting items to users are commonplace in online services such as marketplaces, content delivery platforms and ad placement systems. Such systems, over time, learn from user feedback, and improve their recommendations. An important caveat, however, is that both the distribution of user types and their respective preferences change over time, thus inducing changes in the optimal recommendation and requiring the system to periodically "reset" its learning. We consider systems with known change-points (aka episodes) in the distribution of user-features and preferences. Examples include seasonality in product recommendations where there are marked changes in interests based on time-of-year, or ad-placements based on time-of-day. While a baseline strategy would be to re-learn the recommendation algorithm in each episode, it is often advantageous to share some learning across episodes. Specifically, one often has access to (potentially, a very) large number of pre-trained recommendation algorithms (aka experts), and the goal then is to quickly determine (in an online manner) which expert is best suited to a specific episode.

Latent variable collaborative filtering methods have been a standard approach to modelling user-click interactions due to their simplicity and effectiveness. However, there is limited work on analyzing the mathematical properties of these methods in particular on preventing the overfitting towards the identity, and such methods typically utilize loss functions that overlook the geometry between items. In this work, we introduce a notion of generalization gap in collaborative filtering and analyze this with respect to latent collaborative filtering models. We present a geometric upper bound that gives rise to loss functions, and a way to meaningfully utilize the geometry of item-metadata to improve recommendations. We show how these losses can be minimized and gives the recipe to a new latent collaborative filtering algorithm, which we refer to as GeoCF, due to the geometric nature of our results. We then show experimentally that our proposed GeoCF algorithm can outperform other all existing methods on the Movielens20M and Netflix datasets, as well as two large-scale internal datasets. In summary, our work proposes a theoretically sound method which paves a way to better understand generalization of collaborative filtering at large.

Regulatory frameworks for the use of AI are emerging. However, they trail behind the fast-evolving malicious AI technologies that can quickly cause lasting societal damage. In response, we introduce a pioneering Assistive AI framework designed to enhance human decision-making capabilities. This framework aims to establish a trust network across various fields, especially within legal contexts, serving as a proactive complement to ongoing regulatory efforts. Central to our framework are the principles of privacy, accountability, and credibility. In our methodology, the foundation of reliability of information and information sources is built upon the ability to uphold accountability, enhance security, and protect privacy. This approach supports, filters, and potentially guides communication, thereby empowering individuals and communities to make well-informed decisions based on cutting-edge advancements in AI. Our framework uses the concept of Boards as proxies to collectively ensure that AI-assisted decisions are reliable, accountable, and in alignment with societal values and legal standards. Through a detailed exploration of our framework, including its main components, operations, and sample use cases, the paper shows how AI can assist in the complex process of decision-making while maintaining human oversight. The proposed framework not only extends regulatory landscapes but also highlights the synergy between AI technology and human judgement, underscoring the potential of AI to serve as a vital instrument in discerning reality from fiction and thus enhancing the decision-making process. Furthermore, we provide domain-specific use cases to highlight the applicability of our framework.