As the internet continues its migration to handheld devices, user experience will increasingly play a central role in enterprise strategy. As we look at digital trends in the year ahead, it is clear that user experience will play a more prominent and central role in defining digital as a business objective. Online interactions are being designed to deliver a simpler, more intuitive and delightful experience for the user. Given the rapid growth advancement of technologies and techniques available to interact with society, user experience must be implemented strategically to ensure the information is presented in the best possible manner regardless of the medium. Below are some of the biggest, and impactful rising trends in user experience that we can expect to see in 2017. Chatbots, digital assistants and voice-controlled applications are bringing a new form of communication and messaging, helping to move to a new conversational form of interaction and improving overall usability.

Now, if you need to talk to a doctor, you don't need to leave the comfort of your home. Amazon's (AMZN) Alexa is no longer just for checking the weather, playing music or shopping online. With a new app, you can now talk to Alexa about any health issues you may have. The Dr. A.I. app accesses data the company has collected over the years to help provide users with health information. Any time that you actually provide a set of symptoms in the context it will take the relevant data point, in this case it can be thousands, it can be tens of thousands of doctors' opinions that came over the years," Gutman told the FOX Business Network's Maria Bartiromo. According to Gutman, the system is set up to continually review and improve the information provided to users. "Not only answering questions, but also peer reviewing each other's answers for quality, right.

The 89th annual Academy Awards ceremony is Sunday, and Alexa and Google Assistant have opinions about who will win Best Picture, Best Actor, and Best Actress. The Oscars ceremony is Sunday at 5:30 p.m. Pacific. Red carpet action begins at 4 p.m. Pacific. When you ask Google Assistant "Who will win Best Picture at the Oscars?" it says: "I'm rooting for Arrival -- a movie about translation is right up my alley. Plus I loved those aliens." "Best film is tough this year.

Opinions expressed by Forbes Contributors are their own. The author is a Forbes contributor. The opinions expressed are those of the writer. Apple is preparing to rebuild Siri and take the fight to Amazon and Google, but how does the current version stack up against the current AI industry leader, Alexa? If you're considering buying Google's AI tech, check out how it fared against Alexa in this head-to-head.

It is easy to confuse common terminology in the fast-moving world of machine learning. For example, the term NLU is often believed to be interchangeable with the term NLP. But NLU is actually a subset of the wider world of NLP (albeit an important and challenging subset). Natural Language Processing (NLP) refers to all systems that work together to handle end-to-end interactions between machines and humans in the preferred language of the human. In other words, NLP lets people and machines talk to each other "naturally."

The "Alexa generation" of children who are raised barking orders at submissive voice-activated gadgets could grow up rude and entitled, say psychologists. Families increasingly use digital assistants such as Amazon's Alexa and Apple's Siri to access information and services. The assistants use artificial intelligence to interpret voice commands and can respond in natural language. Owners of Amazon's Echo smart speaker can ask Alexa to play music, check the weather forecast or order a pizza. The gadgets are particularly popular with children, who tell them to play songs, help with homework or tell jokes.

Editor's Note: This article first appeared in Spektrum der Wissenschaft, Scientific American's sister publication, as "Digitale Demokratie statt Datendiktatur." "Enlightenment is man's emergence from his self-imposed immaturity. Immaturity is the inability to use one's understanding without guidance from another." The digital revolution is in full swing. How will it change our world? The amount of data we produce doubles every year. In other words: in 2016 we produced as much data as in the entire history of humankind through 2015. Every minute we produce hundreds of thousands of Google searches and Facebook posts. These contain information that reveals how we think and feel. Soon, the things around us, possibly even our clothing, also will be connected with the Internet. It is estimated that in 10 years' time there will be 150 billion networked measuring sensors, 20 times more than people on Earth. Then, the amount of data will double every 12 hours. Many companies are already trying to turn this Big Data into Big Money. Everything will become intelligent; soon we will not only have smart phones, but also smart homes, smart factories and smart cities. Should we also expect these developments to result in smart nations and a smarter planet? The field of artificial intelligence is, indeed, making breathtaking advances. In particular, it is contributing to the automation of data analysis. Artificial intelligence is no longer programmed line by line, but is now capable of learning, thereby continuously developing itself. Recently, Google's DeepMind algorithm taught itself how to win 49 Atari games. Algorithms can now recognize handwritten language and patterns almost as well as humans and even complete some tasks better than them. They are able to describe the contents of photos and videos. Today 70% of all financial transactions are performed by algorithms. News content is, in part, automatically generated. This all has radical economic consequences: in the coming 10 to 20 years around half of today's jobs will be threatened by algorithms. It can be expected that supercomputers will soon surpass human capabilities in almost all areas--somewhere between 2020 and 2060.

Microsoft's Cortana, Amazon's Alexa and Google's Assistant all have something in common – each AI is programmed to have a female voice. Other than Apple adding the option of a male voice for Siri, all of the technology on the market speaks with a softer tone. Although some consider this move an act of sexism, two studies have revealed that both men and women preferred female voices - which were found to be'warmer' and'understanding'. Microsoft's Cortana, Amazon's Alexa (pictured is Amazon Echo, Alexa's home) and Google's Assistant all have a female voice. The Wall Street Journal (WSJ) has recently cited two studies that investigate these allegations, which have discovered that'both women and men find the female voice welcoming and warm,' reports Joanna Stern with WSJ. One study from Indian University played male and female synthesized voices for both men and women.

As Mark Zuckerberg rings in 2017, he can ask his personal assistant Jarvis to summon Auld Lang Syne through his living room speaker, or allow guests into his party, using facial recognition and a smart lock. His project to make himself a virtual personal assistant--so much like Tony Stark's in Iron Man that it carries the same name--was one of the Facebook founder's yearly goals for self-fulfillment. It also happens to be a great way to show off Facebook Messenger. "In some ways, this challenge was easier than I expected," Zuckerberg writes in a Facebook post, comparing it to his other goal of running 365 miles in 2016. He says that building the virtual assistant, which "uses several artificial intelligence techniques, including natural language processing, speech recognition, face recognition, and reinforcement learning, written in Python, PHP and Objective C," took less time than the running.

On December 15, 1791, when the U.S. government passed the first amendment and guaranteed freedom of speech, legislators were not thinking about Alexa, Siri, Cortana, or Google Assistant. People enjoy rights such as free speech in the United State and other countries around the world, and corporations are legally considered people for many purposes. As the field of artificial intelligence continues to grow and engineers pair it with natural language processing, we are increasingly seeing a voice-first future computer interface driven by intelligent assistants. And that matters, because where AI is answering, AI had to be listening. And when AI listens, sometimes it hears sensitive material.