Graph neural networks have been widely used in recent recommender systems, where negative sampling plays an important role. Existing negative sampling methods restrict the relationship between nodes as either hard positive pairs or hard negative pairs. This leads to the loss of structural information, and lacks the mechanism to generate positive pairs for nodes with few neighbors. To overcome limitations, we propose a novel soft link-based sampling method, namely MixDec Sampling, which consists of Mixup Sampling module and Decay Sampling module. The Mixup Sampling augments node features by synthesizing new nodes and soft links, which provides sufficient number of samples for nodes with few neighbors. The Decay Sampling strengthens the digestion of graph structure information by generating soft links for node embedding learning. To the best of our knowledge, we are the first to model sampling relationships between nodes by soft links in GNN-based recommender systems. Extensive experiments demonstrate that the proposed MixDec Sampling can significantly and consistently improve the recommendation performance of several representative GNN-based models on various recommendation benchmarks.

Modern social media platforms, such as TikTok, Facebook, and YouTube, rely on recommendation systems to personalize content for users based on user interactions with endless streams of content, such as "For You" pages. However, these complex algorithms can inadvertently deliver problematic content related to self-harm, mental health, and eating disorders. We introduce AutoLike, a framework to audit recommendation systems in social media platforms for topics of interest and their sentiments. To automate the process, we formulate the problem as a reinforcement learning problem. AutoLike drives the recommendation system to serve a particular type of content through interactions (e.g., liking). We apply the AutoLike framework to the TikTok platform as a case study. We evaluate how well AutoLike identifies TikTok content automatically across nine topics of interest; and conduct eight experiments to demonstrate how well it drives TikTok's recommendation system towards particular topics and sentiments. AutoLike has the potential to assist regulators in auditing recommendation systems for problematic content. (Warning: This paper contains qualitative examples that may be viewed as offensive or harmful.)

On-demand ride-hailing services like DiDi, Uber, and Lyft have transformed urban transportation, offering unmatched convenience and flexibility. In this paper, we introduce DiMA, an LLM-powered ride-hailing assistant deployed in DiDi Chuxing. Its goal is to provide seamless ride-hailing services and beyond through a natural and efficient conversational interface under dynamic and complex spatiotemporal urban contexts. To achieve this, we propose a spatiotemporal-aware order planning module that leverages external tools for precise spatiotemporal reasoning and progressive order planning. Additionally, we develop a cost-effective dialogue system that integrates multi-type dialog repliers with cost-aware LLM configurations to handle diverse conversation goals and trade-off response quality and latency. Furthermore, we introduce a continual fine-tuning scheme that utilizes real-world interactions and simulated dialogues to align the assistant's behavior with human preferred decision-making processes. Since its deployment in the DiDi application, DiMA has demonstrated exceptional performance, achieving 93% accuracy in order planning and 92% in response generation during real-world interactions. Offline experiments further validate DiMA capabilities, showing improvements of up to 70.23% in order planning and 321.27% in response generation compared to three state-of-the-art agent frameworks, while reducing latency by $0.72\times$ to $5.47\times$. These results establish DiMA as an effective, efficient, and intelligent mobile assistant for ride-hailing services.

User behavior records serve as the foundation for recommender systems. While the behavior data exhibits ease of acquisition, it often suffers from varying quality. Current methods employ data valuation to discern high-quality data from low-quality data. However, they tend to employ black-box design, lacking transparency and interpretability. Besides, they are typically tailored to specific evaluation metrics, leading to limited generality across various tasks. To overcome these issues, we propose an explainable and versatile framework DVR which can enhance the efficiency of data utilization tailored to any requirements of the model architectures and evaluation metrics. For explainable data valuation, a data valuator is presented to evaluate the data quality via calculating its Shapley value from the game-theoretic perspective, ensuring robust mathematical properties and reliability. In order to accommodate various evaluation metrics, including differentiable and non-differentiable ones, a metric adapter is devised based on reinforcement learning, where a metric is treated as the reinforcement reward that guides model optimization. Extensive experiments conducted on various benchmarks verify that our framework can improve the performance of current recommendation algorithms on various metrics including ranking accuracy, diversity, and fairness. Specifically, our framework achieves up to 34.7\% improvements over existing methods in terms of representative NDCG metric. The code is available at https://github.com/renqii/DVR.

Collaborative filtering is a popular technique to infer users' preferences on new content based on the collective information of all users preferences. Recommender systems then use this information to make personalized suggestions to users. When users accept these recommendations it creates a feedback loop in the recommender system, and these loops iteratively influence the collaborative filtering algorithm's predictions over time. We investigate whether it is possible to identify items affected by these feedback loops. We state sufficient assumptions to deconvolve the feedback loops while keeping the inverse solution tractable.

Matrix completion is a basic machine learning problem that has wide applications, especially in collaborative filtering and recommender systems. Simple non-convex optimization algorithms are popular and effective in practice. Despite recent progress in proving various non-convex algorithms converge from a good initial point, it remains unclear why random or arbitrary initialization suffices in practice. We prove that the commonly used non-convex objective function for matrix completion has no spurious local minima --- all local minima must also be global. Therefore, many popular optimization algorithms such as (stochastic) gradient descent can provably solve matrix completion with \textit{arbitrary} initialization in polynomial time.

User preferences for items can be inferred from either explicit feedback, such as item ratings, or implicit feedback, such as rental histories. Research in collaborative filtering has concentrated on explicit feedback, resulting in the development of accurate and scalable models. However, since explicit feedback is often difficult to collect it is important to develop effective models that take advantage of the more widely available implicit feedback. We introduce a probabilistic approach to collaborative filtering with implicit feedback based on modelling the user's item selection process. In the interests of scalability, we restrict our attention to treestructured distributions over items and develop a principled and efficient algorithm for learning item trees from data. We also identify a problem with a widely used protocol for evaluating implicit feedback models and propose a way of addressing it using a small quantity of explicit feedback data.

Grindr's AI wingman, currently in beta testing with around 10,000 users, arrives at a pivotal moment for the software company. With its iconic notification chirp and ominous mask logo, the app is known culturally as a digital bathhouse for gay and bisexual men to swap nudes and meet with nearby users for sex, but Grindr CEO George Arison sees the addition of a generative AI assistant and machine intelligence tools as an opportunity for expansion. "This is not just a hookup product anymore," he says. "There's obviously no question that it started out as a hookup product, but the fact that it's become a lot more over time is something people don't fully appreciate." Grindr's product road map for 2025 spotlights multiple AI features aimed at current power users, like chat summaries, as well as dating and travel-focused tools.

Reranking plays a crucial role in modern multi-stage recommender systems by rearranging the initial ranking list. Due to the inherent challenges of combinatorial search spaces, some current research adopts an evaluator-generator paradigm, with a generator generating feasible sequences and an evaluator selecting the best sequence based on the estimated list utility. However, these methods still face two issues. Firstly, due to the goal inconsistency problem between the evaluator and generator, the generator tends to fit the local optimal solution of exposure distribution rather than combinatorial space optimization. Secondly, the strategy of generating target items one by one is difficult to achieve optimality because it ignores the information of subsequent items. To address these issues, we propose a utilizing Neighbor Lists model for Generative Reranking (NLGR), which aims to improve the performance of the generator in the combinatorial space. NLGR follows the evaluator-generator paradigm and improves the generator's training and generating methods. Specifically, we use neighbor lists in combination space to enhance the training process, making the generator perceive the relative scores and find the optimization direction. Furthermore, we propose a novel sampling-based non-autoregressive generation method, which allows the generator to jump flexibly from the current list to any neighbor list. Extensive experiments on public and industrial datasets validate NLGR's effectiveness and we have successfully deployed NLGR on the Meituan food delivery platform.

Click-Through Rate (CTR) prediction is a crucial task in recommendation systems, online searches, and advertising platforms, where accurately capturing users' real interests in content is essential for performance. However, existing methods heavily rely on ID embeddings, which fail to reflect users' true preferences for content such as images and titles. This limitation becomes particularly evident in cold-start and long-tail scenarios, where traditional approaches struggle to deliver effective results. To address these challenges, we propose a novel Multi-modal Content Interest Modeling paradigm (MIM), which consists of three key stages: Pre-training, Content-Interest-Aware Supervised Fine-Tuning (C-SFT), and Content-Interest-Aware UBM (CiUBM). The pre-training stage adapts foundational models to domain-specific data, enabling the extraction of high-quality multi-modal embeddings. The C-SFT stage bridges the semantic gap between content and user interests by leveraging user behavior signals to guide the alignment of embeddings with user preferences. Finally, the CiUBM stage integrates multi-modal embeddings and ID-based collaborative filtering signals into a unified framework. Comprehensive offline experiments and online A/B tests conducted on the Taobao, one of the world's largest e-commerce platforms, demonstrated the effectiveness and efficiency of MIM method. The method has been successfully deployed online, achieving a significant increase of +14.14% in CTR and +4.12% in RPM, showcasing its industrial applicability and substantial impact on platform performance. To promote further research, we have publicly released the code and dataset at https://pan.quark.cn/s/8fc8ec3e74f3.