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Artificial Intelligence in Digital Marketing. Real Examples & Future Predictions

#artificialintelligence

Artificial intelligence (AI) is a fast-evolving technology and definitively a hot conversation topic. For some, AI is super scary, while for others, it is truly fascinating. Portraying AI as something evil that will destroy humanity might sell in Hollywood. I, however, think AI will be as moral as we build it. That is why creating a thinking machine that will use its intelligence to learn our human values will be critically important to preserve our safety. So how can AI impact the future of digital marketing? Hopefully, the following words will help you think about how the role of artificial intelligence will play in the future of digital marketing. Most importantly it should help you start navigating through the a.i.


Uh oh! Apple's HomePod can stain some wood furniture

USATODAY - Tech Top Stories

The HomePod in fact sounds great. At the same time, however, Apple's $349 smart speaker has been tarnished for having a virtual voice-driven assistant Siri, that isn't as smart or useful as Alexa on Amazon Echo speakers or the Google Assistant on Google Home speakers. More: Apple's pricey HomePod sounds great but exacts some trade-offs And now there's a very different kind of stain being directed at HomePod: it can leave a white ring on some wood furniture. Apple has acknowledged the issue, which was first spotted by reviewers at Wirecutter and the gadget site Pocket-Lint, and by some users on Twitter. John Birchman tweeted, "Wait, so Apple's Home Pod is leaving marks on wood surfaces treated with oil or wax? Home Pod Coasters to hit the market in 3, 2, 1โ€ฆ" Wait, so Apple's Home Pod is leaving marks on wood surfaces treated with oil or wax?


Learning Latent Features with Pairwise Penalties in Matrix Completion

arXiv.org Machine Learning

Low-rank matrix completion (MC) has achieved great success in many real-world data applications. A latent feature model formulation is usually employed and, to improve prediction performance, the similarities between latent variables can be exploited by pairwise learning, e.g., the graph regularized matrix factorization (GRMF) method. However, existing GRMF approaches often use a squared L2 norm to measure the pairwise difference, which may be overly influenced by dissimilar pairs and lead to inferior prediction. To fully empower pairwise learning for matrix completion, we propose a general optimization framework that allows a rich class of (non-)convex pairwise penalty functions. A new and efficient algorithm is further developed to uniformly solve the optimization problem, with a theoretical convergence guarantee. In an important situation where the latent variables form a small number of subgroups, its statistical guarantee is also fully characterized. In particular, we theoretically characterize the complexity-regularized maximum likelihood estimator, as a special case of our framework. It has a better error bound when compared to the standard trace-norm regularized matrix completion. We conduct extensive experiments on both synthetic and real datasets to demonstrate the superior performance of this general framework.


Variational Autoencoders for Collaborative Filtering

arXiv.org Machine Learning

We extend variational autoencoders (VAEs) to collaborative filtering for implicit feedback. This non-linear probabilistic model enables us to go beyond the limited modeling capacity of linear factor models which still largely dominate collaborative filtering research.We introduce a generative model with multinomial likelihood and use Bayesian inference for parameter estimation. Despite widespread use in language modeling and economics, the multinomial likelihood receives less attention in the recommender systems literature. We introduce a different regularization parameter for the learning objective, which proves to be crucial for achieving competitive performance. Remarkably, there is an efficient way to tune the parameter using annealing. The resulting model and learning algorithm has information-theoretic connections to maximum entropy discrimination and the information bottleneck principle. Empirically, we show that the proposed approach significantly outperforms several state-of-the-art baselines, including two recently-proposed neural network approaches, on several real-world datasets. We also provide extended experiments comparing the multinomial likelihood with other commonly used likelihood functions in the latent factor collaborative filtering literature and show favorable results. Finally, we identify the pros and cons of employing a principled Bayesian inference approach and characterize settings where it provides the most significant improvements.


8 things you didn't know Amazon Alexa could do in the kitchen

USATODAY - Tech Top Stories

If you make a purchase by clicking one of our links, we may earn a small share of the revenue. However, our picks and opinions are independent from USA TODAY's newsroom and any business incentives. Lots of people keep their Amazon Echo or other Alexa-enabled smart speaker in the kitchen, mostly because it's a central location in the home. However, this is actually a great place to use Alexa, as she has a host of under-appreciated kitchen skills. Sure, you can set timers and convert measurements with Alexa, but she can do so much more than that--from finding you recipes to maintaining your grocery list and suggesting wine pairings.


Nothing says Happy Valentine's Day like a 'Black Mirror' dating app

Engadget

Written by show creator Charlie Brooker, the fourth episode of Black Mirror's current fourth season revolves around a Tinder-like dating app and managing AI that pairs people off into trial romantic relationships, then uses the data collected during this period to find their "ultimate compatible other." The web app, then, plays off this scenario, having you send a link to your partner so they can connect at the same time. Once they load the custom link you send them, the Coach app ask you both to get ready, then click a fingerprint onscreen, ostensibly to measure your reaction time. The app then starts acting like it's gone crazy, cycling through various error messages and "re-calibrations." At the end of this process, you'll get an end time on your relationship.


Siri, already bumbling, just got less intelligent on the HomePod

Washington Post - Technology News

Siri, we need to talk. You were the Neil Armstrong of voice assistants. When you arrived on the iPhone in 2011, Alexa wasn't a glimmer in Amazon's eye. Google's Assistant didn't get a voice until 2016. But what did you do with that lead?


Steps to Grow From Machine Learning to Artificial Intelligence

@machinelearnbot

AI is nothing more than a continuation of machine learning which has been around for a long time. Machine learning was meant to give computers the ability to deduct patterns and make them faster and better at gathering knowledge. The idea was to enable machines to become better at performing a specific task. Machines "learn" by optimizing algorithms that perform tasks, such as minimizing errors or maximizing predictions, making the program faster and more accurate. Machine Learning is only one part of the equations.


Valentines Day sees huge increase in dating and romance scams looking to defraud people looking for love

The Independent - Tech

Valentine's Day is a time to get close to the ones you love. And, just as importantly, not to get close to scammers. The loving feeling that abounds in February, and the sadness it provokes in many single people, are being exploited by fraudsters who use it to steal people's money and infect their computers. Hundreds of millions of fake emails are being sent out that appear as if they are coming from admirers. But if people follow them up they'll just be subject to scams and frauds, or being sent viruses. Bride Amornrat Ruamsin (L), 27, who is a transgender, holds up her five-month-old daughter with her groom Pitchaya Kachainrum (R), 16, during their wedding ceremony organised by a local TV show, in Bangkok, Thailand, February 9, 2018. The ceremony is not legally-binding as Pitchaya in under 17, the legal age for marriage in Thailand.


Tinder opt-in feature would give women control over conversations

Engadget

Last year, Tinder launched its Gold subscription service, giving users more control over how they sift through their options for a monthly fee. Between it and Tinder Plus, the app now has over 3 million paying subscribers. Ginsberg told MarketWatch that Match Group is working to "curtail bad behavior, any negative behavior or advances, and inappropriate communication" across all of its dating platforms. Tinder introduced features like Feed last year, which aims to give users more info on their matches, and Reactions, which were marketed as a way to empower women. Meanwhile, another Match holding, OKCupid, made the switch from usernames to real names last year, a move aimed at boosting transparency that was met with a hefty amount of backlash and Meetic, one of Match's European dating apps, hands out "gentleman's badges" to men who are deemed respectful.