Artificial intelligence (AI) is a fast-evolving technology and definitively a hot conversation topic. For some, AI is super scary, while for others, it is truly fascinating. Portraying AI as something evil that will destroy humanity might sell in Hollywood. I, however, think AI will be as moral as we build it. That is why creating a thinking machine that will use its intelligence to learn our human values will be critically important to preserve our safety. So how can AI impact the future of digital marketing? Hopefully, the following words will help you think about how the role of artificial intelligence will play in the future of digital marketing. Most importantly it should help you start navigating through the a.i.

Google today announced that its Lens AI is being rolled out for Google Assistant in Pixel and Pixel 2 smartphones. Lens uses computer vision to do things like detect landmarks or extract phone numbers, email addresses, and text from real-world objects like billboards or marquees. Lens can also scan barcodes and recognize video games, movies, books, and other works of art. In the weeks ahead, Lens will roll out in Google Assistant for English speakers in Canada, India, Singapore, the U.K. and the United States, Google assistant product manager Ibrahim Badr said today in a blog post. Lens with Google Assistant was pointed out by Android Police in recent days.

I'll just come out and say it: Amazon's newest Echo hits the sweet spot. The Echo Spot fills a hole in Amazon's Alexa lineup that I didn't even know was there. With no less than six smart speakers, plus a variety of tablets and apps, I thought Amazon had its bases more than covered. There are Alexa options to handle every room, budget, and situation in need of a smart speaker. And if you can't find something in Amazon's stable, you can choose from a bevy of third-party Alexa-compatible devices.

Balazs Horanyi is an engineer and data scientist at Stream. These days, when it comes to capturing and holding an audience's attention you must deliver the most relevant content possible. Whether searching for jobs or something more important, like looking at cat memes, your reader expects to see content relevant to them – personalized content. However, getting your users to optimal digital consumption nirvana (coin new term – check!) can be unexpectedly difficult. While it isn't rocket science, it does involve some brain power… Companies like Netflix and Pinterest have tackled this issue and pioneered personalization for their audiences.

Stories predicting that robots will one day take over your job are probably clogging your newsfeed and filling you with dread. But today's reality includes a lot of good news when it comes to AI: There are AI apps and tools available now that could make your job much easier and could improve your small business. Intuitive personal assistants, messengers, and data filters eliminate some of the grunt work that has been holding you back from advancing your organization - and your career. At CreditDonkey, we compare the latest products and services for companies so that they can decide which ones are right for them - and spend wisely on their choice. With the latest AI innovations, companies may find they can save money in the long run by working more efficiently and getting closer to the information they need to run more smoothly. With so many new AI products, though, you can fall down a rabbit hole of options - and not know which ones would be worth investing in. The AI innovations on our list are worth considering; they're the best of the best. See which AI tools on this list could be a fit for your business. Jibo is an AI-powered robot that learns something new with every experience, recognizing faces, telling jokes, and more.

In 2017, the predictive ability of artificial intelligence (AI) powered many new tools and platforms. So what does 2018 have in store for AI? I asked some marketers to find out. Gregg Johnson, CEO of Invoca, a call tracking and analytics service, says that 2018 will be "the year the voice trend becomes undeniable." "As people increasingly trade typing for talking, we'll see more companies invest in developing for voice interfaces," Johnson said.

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The market for worldwide artificial intelligence software will boom nearly 30-fold to $89.8 billion by 2015, up from $3.2 billion in 2016, says research firm Tractica. Tech giants Apple, Google-parent Alphabet, Facebook and Microsoft have forged ahead in applying AI software to speech recognition, internet search, and classifying images. "Artificial intelligence is already key to how consumer internet companies operate today, allowing them to roll out hyper-personalized services by following an'AI first' strategy," Tractica's research director, Aditya Kaul, said in a news release. "The rest of the market in the enterprise and government sectors is still catching up on adopting AI and has yet to fully understand its value." IBD'S TAKE: Read IBD's The Big Picture column each day to stay on top of the market direction, a key indicator that lets you know when you can be aggressive and when...

What comes to your mind if you think of Artificial Intelligence? In the public perception, Artificial Intelligence is a future where machines have outstripped humans. Artificial intelligence is no longer an idea of the future. But what should you know if you want to invest in artificial intelligence? Investment in AI is booming. Forrester predicts that investment in AI will grow by 300% in 2017.

How well can machines interpret beautiful landscapes? After all, some sceneries are beautiful because they tug at human emotions, something that machines lack. Other landscapes, desert dunes in particular, look like nudes to robot eyes. To help, on Monday Google introduced a neural image assessment to figure out the most aesthetically pleasing images. The assessment uses a deep neural network trained with data labelled by humans.