Top-N item recommendation techniques, e.g., pairwise models, learn the rank of users' preferred items through separating items into positive samples if user-item interactions exist, and negative samples otherwise. This separation results in an important issue: the extreme imbalance between positive and negative samples, because the number of items with user actions is much less than those without actions. The problem is even worse for "cold-start" users. In addition, existing learning models only consider the observed user-item proximity, while neglecting other useful relations, such as the unobserved but potentially helpful user-item relations, and high-order proximity in user-user, item-item relations. In this paper, we aim at incorporating multiple types of user-item relations into a unified pairwise ranking model towards approximately optimizing ranking metrics mean average precision (MAP), and mean reciprocal rank (MRR). Instead of taking statical separation of positive and negative sets, we employ a random walk approach to dynamically draw positive samples from short random walk sequences, and a rank-aware negative sampling method to draw negative samples for efficiently learning the proposed pairwise ranking model. The proposed method is compared with several state-of-the-art baselines on two large and sparse datasets. Experimental results show that our proposed model outperforms the other baselines with average 4% at different top-N metrics, in particular for cold-start users with 6% on average.

To recommend the next item to a user in a transactional context is practical yet challenging in applications such as marketing campaigns. Transactional context refers to the items that are observable in a transaction. Most existing transaction based recommender systems (TBRSs) make recommendations by mainly considering recently occurring items instead of all the ones observed in the current context. Moreover, they often assume a rigid order between items within a transaction, which is not always practical. More importantly, a long transaction often contains many items irreverent to the next choice, which tends to overwhelm the influence of a few truly relevant ones. Therefore, we posit that a good TBRS should not only consider all the observed items in the current transaction but also weight them with different relevance to build an attentive context that outputs the proper next item with a high probability. To this end, we design an effective attention based transaction embedding model (ATEM) for context embedding to weight each observed item in a transaction without assuming order. The empirical study on real-world transaction datasets proves that ATEM significantly outperforms the state-of-the-art methods in terms of both accuracy and novelty.

This paper is concerned with how to make efficient use of social information to improve recommendations. Most existing social recommender systems assume people share similar preferences with their social friends. Which, however, may not hold true due to various motivations of making online friends and dynamics of online social networks. Inspired by recent causal process based recommendations that first model user exposures towards items and then use these exposures to guide rating prediction, we utilize social information to capture user exposures rather than user preferences. We assume that people get information of products from their online friends and they do not have to share similar preferences, which is less restrictive and seems closer to reality. Under this new assumption, in this paper, we present a novel recommendation approach (named SERec) to integrate social exposure into collaborative filtering. We propose two methods to implement SERec, namely social regularization and social boosting, each with different ways to construct social exposures. Experiments on four real-world datasets demonstrate that our methods outperform the state-of-the-art methods on top-N recommendations. Further study compares the robustness and scalability of the two proposed methods.

Collaborative filtering is an important technique for recommendation. Whereas it has been repeatedly shown to be effective in previous work,its performance remains unsatisfactory in many real-world applications, especially those where the items or users are highly diverse. In this paper, we explore an ensemble-based framework to enhance thecapability of a recommender in handling diverse data. Specifically, we formulate a probabilistic model which integrates the items, the users, as well as the associations between them into a generative process. On top of this formulation, we further derive a progressive algorithm to construct an ensemble of collaborative filters. In each iteration, a new filter is derived from re-weighted entries and incorporated into the ensemble. It is noteworthy that while the algorithmic procedure of our algorithm is apparently similar to boosting, it is derived from an essentially different formulation and thus differs in several key technical aspects. We tested the proposed method on three large datasets, and observed substantial improvement over the state of the art, including L 2 Boost, an effective method based on boosting.

We study platforms in the sharing economy and discuss the need for incentivizing users to explore options that otherwise would not be chosen. For instance, rental platforms such as Airbnb typically rely on customer reviews to provide users with relevant information about different options. Yet, often a large fraction of options does not have any reviews available. Such options are frequently neglected as viable choices, and in turn are unlikely to be evaluated, creating a vicious cycle. Platforms can engage users to deviate from their preferred choice by offering monetary incentives for choosing a different option instead. To efficiently learn the optimal incentives to offer, we consider structural information in user preferences and introduce a novel algorithm---Coordinated Online Learning (CoOL)---for learning with structural information modeled as convex constraints. We provide formal guarantees on the performance of our algorithm and test the viability of our approach in a user study with data of apartments on Airbnb. Our findings suggest that our approach is well-suited to learn appropriate incentives and increase exploration on the investigated platform.

Deep neural networks have shown promise in collaborative filtering (CF). However, existing neural approaches are either user-based or item-based, which cannot leverage all the underlying information explicitly. We propose CF-UIcA, a neural co-autoregressive model for CF tasks, which exploits the structural correlation in the domains of both users and items. The co-autoregression allows extra desired properties to be incorporated for different tasks. Furthermore, we develop an efficient stochastic learning algorithm to handle large scale datasets. We evaluate CF-UIcA on two popular benchmarks: MovieLens 1M and Netflix, and achieve state-of-the-art performance in both rating prediction and top-N recommendation tasks, which demonstrates the effectiveness of CF-UIcA.

Designing an e-commerce recommender system that serves hundreds of millions of active users is a daunting challenge. To our best knowledge, the complex brain activity mechanism behind human shopping activities is never considered in existing recommender systems. From a human vision perspective, we found two key factors that affect users’ behaviors: items’ attractiveness and their matching degrees with users’ interests. This paper proposes Telepath, a vision-based bionic recommender system model, which simulates human brain activities in decision making of shopping, thus understanding users from such perspective. The core of Telepath is a complex deep neural network with multiple subnetworks. In practice, the Telepath model has been launched to JD’s recommender system and advertising system and outperformed the former state-of-the-art method. For one of the major item recommendation blocks on the JD app, click-through rate (CTR), gross merchandise value (GMV) and orders have been increased 1.59%, 8.16% and 8.71% respectively by Telepath. For several major ad publishers of JD demand-side platform, CTR, GMV and return on investment have been increased 6.58%, 61.72% and 65.57% respectively by the first launch of Telepath, and further increased 2.95%, 41.75% and 41.37% respectively by the second launch.

Personalized tag recommender systems suggest a list of tags to a user when he or she wants to annotate an item. They utilize users’ preferences and the features of items. Tensorfactorization techniques have been widely used in tag recommendation. Given the user-item pair, although the classic PITF (Pairwise Interaction Tensor Factorization) explicitly models the pairwise interactions among users, items and tags, it overlooks users’ short-term interests and suffers from data sparsity. On the other hand, given the user-item-time triple, time-aware approaches like BLL (Base-Level Learning) utilize the time effect to capture the temporal dynamics and the most popular tags on items to handle cold start situation of new users. However, it works only on individual level and the target resource level, which cannot find users’ potential interests. In this paper, we propose an unified tag recommendation approach by considering both time awareness and personalization aspects, which extends PITF by adding weightsto user-tag interaction and item-tag interaction respectively. Compared to PITF, our proposed model can depict temporal factor by temporal weights and relieve data sparsity problem by referencing the most popular tags on items. Further, our model brings collaborative filtering (CF) to time-aware models, which can mine information from global data and help improving the ability of recommending new tags. Different from the power-form functions used in the existing time aware recommendation models, we use the Hawkes process with the exponential intensity function to improve the model’s efficiency. The experimental results show that our proposed model outperforms the state of the art tag recommendation methods in accuracy and has better ability to recommend new tags.

Collaborative filtering (CF), particularly matrix factorization (MF) based methods, have been widely used in recommender systems. The literature has reported that matrix factorization methods often produce superior accuracy of rating prediction in recommender systems. However, existing matrix factorization methods rarely consider confidence of the rating prediction and thus cannot support advanced recommendation tasks. In this paper, we propose a Confidence-aware Matrix Factorization (CMF) framework to simultaneously optimize the accuracy of rating prediction and measure the prediction confidence in the model. Specifically, we introduce variance parameters for both users and items in the matrix factorization process. Then, prediction interval can be computed to measure confidence for each predicted rating. These confidence quantities can be used to enhance the quality of recommendation results based on Confidence-aware Ranking (CR). We also develop two effective implementations of our framework to compute the confidence-aware matrix factorization for large-scale data. Finally, extensive experiments on three real-world datasets demonstrate the effectiveness of our framework from multiple perspectives.

Social recommendation, which aims to exploit social information to improve the quality of a recommender system, has attracted an increasing amount of attention in recent years. A large portion of existing social recommendation models are based on the tractable assumption that users consider the same factors to make decisions in both recommender systems and social networks. However, this assumption is not in concert with real-world situations, since users usually show different preferences in different scenarios. In this paper, we investigate how to exploit the differences between user preference in recommender systems and that in social networks, with the aim to further improve the social recommendation. In particular, we assume that the user preferences in different scenarios are results of different linear combinations from a more underlying user preference space. Based on this assumption, we propose a novel social recommendation framework, called social recommendation with an essential preferences space (SREPS), which simultaneously models the structural information in the social network, the rating and the consumption information in the recommender system under the capture of essential preference space. Experimental results on four real-world datasets demonstrate the superiority of the proposed SREPS model compared with seven state-of-the-art social recommendation methods.