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How Artificial Intelligence Will Impact Digital Marketing

#artificialintelligence

Artificial intelligence(AI) in simplest terms is the capability of computers/machines to think and respond like humans, they are basically imitating human behavior. We have noticed an increased usage of AI due to increased usage of computers and technology. We are already familiar this behavior seeing cars driving themselves and the likes of asking Siri queries and using Google voice for search. Artificial intelligence made its presence felt this year through its supplementary processes such as big data and the internet. With the increased usage of AI there will be fewer errors and work would be done with better precision.


Google Duplex: Company reveals 'terrifying' artificially intelligent bot that calls people up and pretends to be human

The Independent - Tech

Google has revealed a "terrifying" new technology that you could use without ever knowing it. Among a host of announcements at its annual IO conference, it revealed that it had been working on a tool called "Duplex". It is an artificially intelligence assistant that can call people up and interact with them โ€“ without anyone ever knowing they were speaking to a robot. On stage, for instance, Google CEO Sundar Pichai showed how the bot could call people up and book a hairdressers' appointment. It went through the entire process of booking it โ€“ referring to the human as its "client" โ€“ without the person on the other end of the call ever realising that they were talking to a robot.


LG Enables Google Assistant On 2018 OLED, Super UHD AI TVs

International Business Times

LG Electronics has announced that its 2018 lineup of OLED and Super UHD TVs now have Google Assistant. The South Korean technology company took to its online newsroom Wednesday to confirm that all models of its 2018 AI TV lineup are arriving with the Google Assistant voice recognition system. The integration means users will have access to many features using Google's digital assistant. According to LG, it has collaborated with Google to bring more convenience to its consumers' lives. The company pointed out that with Google Assistant on board, users can take advantage of cutting-edge AI features operated directly through its TVs' remote control units and without the need of additional hardware.


All the cool new stuff from Google's 2018 I/O developers conference

Popular Science

Last week we got to see what Facebook had to offer, and yesterday we heard from Microsoft. Now, however, it's time for Google to put on a show for its developers and the rest of us watching via livestream. Last year's conference wasn't huge on blockbuster announcements like the previous year, at which we met the Google Home. Last year was also a big year for Google Assistant making moves across the electronics landscape. Google Assistant even came to the iPhone.


LG adopts Google Assistant for latest TVs

#artificialintelligence

The Korean consumer electronics giant applied the system in the LG OLED TV AI ThinQ and the LG Super Ultra HD TVs, allowing users to activate and change channels using voice commands. The TVs are also capable of understanding more complex orders, such as "Turn on classical music from YouTube." Through the Google Assistant, users can access their Google accounts to check schedules or enjoy photos saved on Google Photos, a photo storage and sharing service. "US consumers are now able to enjoy more developed services provided by the Google Assistant and the Deep ThinQ, which is an AI platform developed by our company," an LG representative said. "We expect the services to reach another level down the road, such as allowing users to order food (with TVs)," the insider added.


New Google assistant mimics human voice โ€“ video

The Guardian

Google's CEO, Sundar Pichai, delivers the keynote address at Google's 2018 conference. The robotic assistant, Google Duplex, uses a very natural speech pattern that includes hesitations and affirmations such as "er" and "mmm-hmm" so that it is extremely difficult to distinguish from an actual human phone call


Google I/O 2018: How Google's Duplex Demo Stole the Show

WIRED

When a robot rings your phone, you can usually tell right away. Its voice is melodic, it rarely stumbles, and it's unnaturally efficient. The voice betrays its origin before it even has the chance to tell you that you qualify for a free loan, your mortgage payment is overdue, or that your input would really be valuable for a customer survey. Knowing it's a robot also makes it easy to hang up. The minds behind Google Duplex are in the process of changing that paradigm, for better or worse.


The Price of Google's New Conveniences? Your Data

WIRED

For the past 20 years, Google's mission has been to organize the world's information. Increasingly, the information it serves up is ordered around you--your browsing habits, where you go, who you talk to, what you say, and what you search for. The trend came into stark relief Tuesday at Google's annual developer conference, where the company introduced a suite of new services that, frankly, sound awfully convenient. Take Google Lens, a visual search tool that "proactively" surfaces information about the objects around you, or Google Assistant, which thanks to its new "continued conversation" feature, doesn't need a wake word every time. "You open the camera and you start to see [Google] Lens surface proactively all the information instantly and it even anchors that information to the things that you see," said vice president Aparna Chennapragada, demonstrating how the feature, which will soon be built in to phones from other manufacturers, can identify everything in your friend's apartment, down to the Zadie Smith book on her coffee table.


A Google program can pass as a human on the phone. Should it be required to tell people it's a machine?

Washington Post - Technology News

Google's artificial-intelligence assistant sounds almost exactly like a human when it calls the salon to book a woman's hair appointment. It responds to questions, negotiates timing and thanks the receptionist for her help. It even says "um" and "mm-hmm." What it doesn't say, however, is that it's a machine -- and the receptionist doesn't show any sign that she can tell. Google's unveiling on Tuesday of Duplex -- an automated voice assistant that can book restaurant reservations, check opening hours and accomplish other tasks over the phone -- has thrown a spotlight on how advanced AI can now carry on conversations that are so lifelike that even a human listener can be fooled. The technology, debuted at Google's I/O developer conference, could be a huge convenience for anyone who hates picking up the phone.


Google introduces colorizing tool that's coming soon to Photos app

Daily Mail - Science & tech

Google is working on some nifty new features for Google Maps, including a short list of your favorite places, the possibility of a'virtual positioning system' and more. Assistant is coming to Google Maps in a big way, with a ton of new shortcuts, as well as the ability for the digital assistant to text your friend when you're on your way. Google is rolling out a tool called'Your Match', which uses machine learning to determine your location and interests, serving up targeted suggestions for new businesses opening up in your area and more.