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 Information Retrieval


How to Quickly Analyze a Text

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If you are able to read and sufficiently comprehend any text in just a few seconds, you have reached the zenith of a prime human endeavor. For other readers who clock near the average of 230 words per minute and often find yourselves in situations where time is not a luxury, you may find Textdiver very useful. Textdiver is a free online tool developed by Scope Labs that uses Natural Language Processing (NLP), Text Statistics and Data Mining to uncover hidden trends and insights within any text. While the true meaning of a text is very difficult to ascertain with even the most advanced NLP techniques, Textdiver offers readers a content summary based on the text structure and word distribution, from which keywords and core concepts can be inferred. What sets Textdiver apart from many tools is that it goes a step further in offering more comprehensive metrics beyond Word and Character Count. These include: Word Frequencies, Average Word Length, Average Number of Syllables Per Word, Sentence Count, Sentence Length Distribution, Average Sentence Length, Readability (years of formal education needed to understand a text as estimated by the SMOG index), Lexical Density (percentage of content words), Lexical Diversity (percentage of unique lexical words), Estimated Reading Time, Estimated Speaking Time, Average Typing Speed and Webpage Scraping functionalities.


Machine Learning Meets SEO Search Engine Journal

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Did you ever think you'd live in a world where the foxiest job title was "Data Scientist," people who build "models" all day? Well, Weird Science has come to pass. This is our new and very exciting reality. Knowledge and experiences are wrapped together for a new set of challenges, from data scientist to developer to marketers. Last year's news that Google was using a new machine learning tool called RankBrain -- used to contribute to its search engine results -- caused a kerfuffle in the SEO world, leaving us wondering just what kind of impact it would have.


Google Manual Penalty Recovery Guide - Xanjero

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A manual action essentially means being (at least temporarily) removed from the search engine's query results page. But in the worst case scenario, it means being entirely removed from the vast Google index. Google engineers call it a "timeout". Like a child who breaks the rules, punishment for a Google penalty is a site being set aside for a period of time. However, a severe penalty is disinclusion from the search engine's index (i.e. total removal).


Brain: A Search Engine Programmed with Artificial Intelligence

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The internet has transformed the way of obtaining information. Search engines play a crucial role in the process of collecting information. The present innovations and technological advancements have brought a new face to the internet. Jerry Yue has designed a new search engine Brain, which uses artificial intelligence. Jerry Yue has become famous for his earlier startup, Benlai.com.


What Won't Work For SEO With Artificial Intelligence

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When Google introduced RankBrain as its third most important ranking signal, it caught many people off guard. It also frightened many SEO providers who were afraid they might have to completely overhaul their approach to optimization. And in many cases, they were right. Anyone who approached SEO from a perspective of trying to play off algorithms or guess how to best game the system is in trouble, because the system is no longer one with which we can keep up. RankBrain processes too much data too quickly for tricks to work. As artificial intelligence gains and increases its foothold in Search Engine Rankings, SEO webmasters will need to replace gamesmanship with quality.


A search engine could become the first true artificial intelligence

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Everything in our online life is indexed. Every idle tweet, status update, or curious search query feeds the Google database. The tech giant recently bought a leading artificial-intelligence research outlet, and it already has a robotics company on its books. So what if Google, or Facebook, or any of the companies we entrust our information to, wanted to use our search histories to create an artificially intelligent robot? Writer and director Alex Garland's new film, Ex Machina, looks at just that.


Search Engines Get a Machine Language Boost

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Online retailer eBay is attempting to extend its machine language capabilities beyond automatic language translation to e-commerce uses designed to make product searches more relevant. As automation improves, the company said one goal eliminating the search box. Meanwhile, development cycles have been reduced as more machine learning libraries are released to the open source community. "As machines get better at decoding natural language, commerce should become increasingly conversational -- eventually rendering the search box redundant," eBay CEO Devin Wenig noted recently. Wenig added that the pace of machine intelligence development has quickened over the last year.


In Search for Perfect Hotel Results, Hipmunk is Latest to Give it a Try

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Does the hotel search result you view on an online travel site a perfect match, just in the ballpark or even irrelevant? Six-year-old metasearch site Hipmunk quietly began offering desktop-site visitors the ability to enter natural language queries such as, "I want a cheap hotel on the Upper West Side" in a bid to make searching easier and to provide more relevant results. Travelers type natural language keywords into a search field and receive corresponding results with real-time availability and rates. The update isn't immediately obvious and requires some guesswork to locate as there's no banner or text indicating users can perform such a search. But various keyword searches we tried yielded relevant results.


Google's search engine directs voters to the ballot box

Daily Mail - Science & tech

Google is pulling another lever on its influential search engine in an effort to boost voter turnout in November's U.S. presidential election. Beginning Tuesday, Google will provide a summary box detailing state voting laws at the top of the search results whenever a user appears to be looking for that information. The breakdown will focus on the rules particular to the state where the search request originates unless a user asks for another location. Google is introducing the how-to-vote instructions a month after it unveiled a similar feature that explains how to register to vote in states across the U.S. The search giant said its campaign is driven by rabid public interest in the presidential race between Hillary Clinton and Donald Trump. As of last week, it said, the volume of search requests tied to the election, the candidates and key campaign issues had more than quadrupled compared to a similar point in the 2012 presidential race.


Why technology is making us STUPID: Reliance on gadgets and search engines reduces our brain power

Daily Mail - Science & tech

They take many of the stresses and strains out of modern life. But smartphones, sat-navs and search engines could be messing with our minds. Scientists say that research is urgently needed into the long-term consequences of relying on gadgets rather than our brains. Studies on sat-nav use have found that while they helped motorists on their journey, they affected memory. The drivers remembered less about what they have seen along the way – and struggled to retrace the route when asked to drive it again without the aid of the sat-nav.