The tech giant is celebrating its 20th birthday with a new Google Doodle marking the special occasion. The multi-billion dollar technology titan has certainly come a long way from its humble beginnings in the dorm rooms of Stanford University just two decades ago. Here's a look at the history of Google and what a Google Doodle is. Google's newest Doodle marks the company's milestone 20th birthday in September 2018 Google's history dates back to 1995 at Stanford University in Stanford, California after prospective graduate school student Larry Page met Sergey Brin, a student at the college assigned to show him around. After becoming friends, both Page and Brin developed a search engine from their dorm rooms known as Backrub in 1996 designed to improve online search by using links to determine the importance of website pages.

Search giant Google is celebrating its own 20th birthday today with a trademark Doodle. Replacing its logo with an occasional animation paying tribute to eminent figures from the worlds of science, the arts and history on their anniversaries is just one of the ways in which the site's programmers can express themselves. Their quirky sense of humour is actually embedded within the software's DNA. If you tell Google to "do a barrel roll", the whole page will spin clockwise at 90 degrees before juddering to a stop. If you search for "the answer to life the universe and everything", you'll be presented with Google's calculator displaying the number 42, an in-joke alluding to Douglas Adams' cult science fiction series The Hitchhiker's Guide to the Galaxy (1978).

Buffy the Vampire Slayer was the first show on American television to use the word "Google" as a transitive verb. It was 2002, in the fourth episode of the show's seventh and final season. Buffy, Willow, Xander and the gang are trying to help Cassie, a high school student who cryptically says she's going to die next week. In Buffy's dining room, they search through hard copies of Cassie's medical records and find nothing noteworthy. Willow, tapping away on a thick white iBook, turns to Buffy and asks, "Have you Googled her yet?"

Google's secret prototype search engine for China reportedly links users' mobile phone numbers to what search terms they've used. This feature would allow the Chinese government to simply associate searches with individuals, thereby putting Chinese citizens at increased risk of government repression if they search for topics that their government deems politically sensitive, according to the Intercept. The mobile-focused search engine prototype, code-named Dragonfly, was first revealed last month by the Intercept. Dragonfly is said to have been conceptualized as a joint venture between Google and a Chinese-based company. Both would have the ability to update a list of verboten search words, which could include expected subjects like "human rights" and "student protest" but could also extend to search terms such as "Nobel Prize", according to the Intercept's story.

Search is an inextricable and important aspect which is even more relevant in business content management systems when it comes to the making and adaption of digital content. The relevance of search is nothing new especially considering that getting a suitable application for any business procedures. Interestingly, the need for search continues to heighten particularly with the growing application of big data. It is safe to conclude that business data holds the riches of a business and search is the instrument that unleashes the riches. However, the question remains that what is an effective way to handle the continuously big data that businesses possess?

With over 500 million active monthly users, Instagram is a gold mine of potential customers. Can you believe the app has only been around since 2010? In less than seven years, it's become one of the world's most used apps. I daresay Instagram even changed the way people use their phone in their daily lives. The biggest reason to use Instagram for business?

If you do digital marketing for a small business, Facebook can be a great way to drive business to your store. Hopefully, you have a website to virtually display your business, but social media can be a great addition to showing people what you sell or what solution you solve for. Facebook should definitely be one area you focus on. It doesn't take a huge investment on your part. Here are five ways to promote your local business on Facebook.

LinkedIn Talent Solutions business contributes to around 65% of LinkedIn's annual revenue, and provides tools for job providers to reach out to potential candidates and for job seekers to find suitable career opportunities. LinkedIn's job ecosystem has been designed as a platform to connect job providers and job seekers, and to serve as a marketplace for efficient matching between potential candidates and job openings. A key mechanism to help achieve these goals is the LinkedIn Recruiter product, which enables recruiters to search for relevant candidates and obtain candidate recommendations for their job postings. We highlight a few unique information retrieval, system, and modeling challenges associated with talent search and recommendation systems: (1) The underlying query to the talent search system could be quite complex, combining several structured fields (such as canonical title(s), canonical skill(s), company name) and unstructured fields (such as free-text keywords). Depending on the application, the query could either consist of an explicitly entered query text and selected facets (talent search), or be implicit in the form of a job opening, or ideal candidate(s) for a job (talent recommendations).

Data Science uses scientific methods algorithms and processes to extract insights from data in various forms. Artificial Intelligence has adopted a pattern of learning that assesses the response of its users. When use search engines and the first page doesn't deliver the required information, the user goes to another page immediately. Interestingly, AI monitors this response to understand your behavior. When you eventually discover the page you require and remain on the page for some time, you can be sure that AI monitors your entire behavior.

Search engines exist to provide users with results that are relevant to the search query. Smart SEO campaigns are built on an understanding of how your audience searches around your industry, products and services. A key point here is understanding the intent behind a given keyword search. A user wants to find specific information, and search engines have advanced algorithms and large amounts of traffic they analyze to determine which results are the best match for a keyword. Understanding the broad categories of intent is crucial to developing a search engine optimization and content strategy to target not only the keywords but the intent behind the keywords.