Ranking high takes both time and effort. But there are some SEO techniques out there that are easy to implement and will definitely bring some results. You can probably do everything yourself. Spoiler alert, though: many of them include basics. During the years we have observed something rather shocking. Many clients that I've picked up had paid big time for search engine optimization services in the past. To my surprise, however, basic things like keywords in titles were missing. Now before you start, you can always perform an audit. It's not actually something easy to do, depending on the size of your website, but it will help you prioritize your actions in order to save time. Depending on each individual situation, different actions in the list below might not be useful or might not apply to your case.

Inverted file and asymmetric distance computation (IVFADC) have been successfully applied to approximate nearest neighbor search and subsequently maximum inner product search. In such a framework, vector quantization is used for coarse partitioning while product quantization is used for quantizing residuals. In the original IVFADC as well as all of its variants, after residuals are computed, the second production quantization step is completely independent of the first vector quantization step. In this work, we seek to exploit the connection between these two steps when we perform non-exhaustive search. More specifically, we decompose a residual vector locally into two orthogonal components and perform uniform quantization and multiscale quantization to each component respectively. The proposed method, called local orthogonal decomposition, combined with multiscale quantization consistently achieves higher recall than previous methods under the same bitrates. We conduct comprehensive experiments on large scale datasets as well as detailed ablation tests, demonstrating effectiveness of our method.

Information Retrieval (IR) aims at retrieving documents that are most relevant to a query provided by a user. Traditional techniques rely mostly on syntactic methods. In some cases, however, links at a deeper semantic level must be considered. In this paper, we explore a type of IR task in which documents describe sequences of events, and queries are about the state of the world after such events. In this context, successfully matching documents and query requires considering the events' possibly implicit, uncertain effects and side-effects. We begin by analyzing the problem, then propose an action language based formalization, and finally automate the corresponding IR task using Answer Set Programming.

Search engines understand very broad and generic information. This is why many of these search engine providers keep updating their search systems with different algorithms. For example Google search understands queries like movies, geography, images etc. This is not what a user wants. Users want to get more information and today's Google search engine cannot provide such information.

Even with the ongoing rise of social media, search engines remain key to product and business discovery - and as such, search engine optimization (SEO) remains an integral part of any effective digital marketing plan. But as with all elements of digital marketing, SEO is always changing, always evolving in line with user behaviors. Because of this, it's crucial that your SEO efforts also evolve in line in order to maximize your search opportunities. So what are the latest SEO trends that you need to know about? The team from Branex have put together this infographic of rising SEO shifts, and notes on how you can improve your strategy.

The 11th meeting of Forum for Information Retrieval Evaluation 2019 will be held in Kolkata, India. Started in 2008 with the aim of building a South Asian counterpart for TREC, CLEF and NTCIR, FIRE has since evolved continuously to meet the new challenges in multilingual information access. It has expanded to include new domains like plagiarism detection, legal information access, mixed script information retrieval and spoken document retrieval to name a few. Continuing the trend started in 2015, the FIRE will consist of a peer-reviewed conference track along with evaluation tasks. We invite full and short papers from information retrieval, natural language processing, and related domains.

As it and other technology giants face questions and fines over their practices when it comes to competition and user privacy, Google is adding a new official option to its popular Chrome browser that allows users to search the web using the privacy-focused DuckDuckGo search engine rather than its own platform. The update to Chromium -- which powers Google Chrome -- axes search engines like AOL and Yahoo!, replacing them with DuckDuckGo (in France, privacy-focused search engine Qwant was also added to the list). More search-savvy users may have already known about the company's DuckDuckGo Chrome extension, which makes DuckDuckGo the default option in the Google browser and protects users from ad-tracking software found on almost every site you visit regularly. The Chrome update means you will no longer need an extension to use DuckDuckGo from your URL bar. If you're unfamiliar, DuckDuckGo is a search engine designed to protect any data generated by your search results and history.

Marketing automation has become the lynchpin of successful marketing campaign management, yet many brands struggle to fully maximize their marketing automation ROI. We settle for automating manual tasks -- like lead management, email campaign development and landing page creation –because we're too busy to learn what marketing automation can really do for campaign effectiveness. The time has come to move from simply running campaigns automatically to running them intelligently. For more about marketing stacks, watch the on-demand webinar MarTech Madness: How to evaluate your marketing stack. Thanks to artificial intelligence (AI), a new breed of marketing automation solutions can "mimic" human intelligence and recommend marketing actions.

Hidden in the most recent version of Chrome is the ability to change its default search engine to a more privacy-friendly option. With the release of Chrome 73, Google has quietly introduced DuckDuckGo as a preferred search option in more than 60 markets including the United States and the United Kingdom. While Google didn't offer much fanfare for the change -- at least in comparison to flagship features like new support for media keys -- the change can be spotted on GitHub. In a note on the code repository site, Google acknowledges that it updated the available search engines based on "new usage statistics" from "recently collected data." In most countries, the list of options also includes Google, Yahoo and Bing.

"Any sufficiently advanced technology is indistinguishable from magic." – Arthur C. Clarke (1961) This quote couldn't apply better to general search engines and web ranking algorithms. You can ask Bing about mostly anything and you'll get the best 10 results out of billions of webpages within a couple of seconds. If that's not magic, I don't know what is! Sometimes the query is about an obscure hobby. Sometimes it's about a news event that nobody could have predicted yesterday. Sometimes it's even unclear what the query is about!