Information Retrieval
Extracting Keywords from Open-Ended Business Survey Questions
McGillivray, Barbara, Jenset, Gard, Heil, Dominik
Open-ended survey data constitute an important basis in research as well as for making business decisions. Collecting and manually analysing free-text survey data is generally more costly than collecting and analysing survey data consisting of answers to multiple-choice questions. Yet free-text data allow for new content to be expressed beyond predefined categories and are a very valuable source of new insights into people's opinions. At the same time, surveys always make ontological assumptions about the nature of the entities that are researched, and this has vital ethical consequences. Human interpretations and opinions can only be properly ascertained in their richness using textual data sources; if these sources are analyzed appropriately, the essential linguistic nature of humans and social entities is safeguarded. Natural Language Processing (NLP) offers possibilities for meeting this ethical business challenge by automating the analysis of natural language and thus allowing for insightful investigations of human judgements. We present a computational pipeline for analysing large amounts of responses to open-ended questions in surveys and extract keywords that appropriately represent people's opinions. This pipeline addresses the need to perform such tasks outside the scope of both commercial software and bespoke analysis, exceeds the performance to state-of-the-art systems, and performs this task in a transparent way that allows for scrutinising and exposing potential biases in the analysis. Following the principle of Open Data Science, our code is open-source and generalizable to other datasets. I CONTEXT AND MOTIVATION Leaders, managers, and decision-makers critically rely on information and feedback. Decisionmakers first need information about the current set of circumstances which provide the context of the decision, and then need feedback on how the decision could play out. To get such information in a format that allows them to appropriately understand the entity they are seeking to comprehend is of critical importance to come to a high-quality decision. Often only qualitative insight into the opinions, interpretations and assumptions of large numbers of people will allow us to understand a set of circumstances properly and are therefore required to make high-quality decisions and consequently outcomes.
Interpretable Multi-Step Reasoning with Knowledge Extraction on Complex Healthcare Question Answering
Liu, Ye, Chowdhury, Shaika, Zhang, Chenwei, Caragea, Cornelia, Yu, Philip S.
Healthcare question answering assistance aims to provide customer healthcare information, which widely appears in both Web and mobile Internet. The questions usually require the assistance to have proficient healthcare background knowledge as well as the reasoning ability on the knowledge. Recently a challenge involving complex healthcare reasoning, HeadQA dataset, has been proposed, which contains multiple-choice questions authorized for the public healthcare specialization exam. Unlike most other QA tasks that focus on linguistic understanding, HeadQA requires deeper reasoning involving not only knowledge extraction, but also complex reasoning with healthcare knowledge. These questions are the most challenging for current QA systems, and the current performance of the state-of-the-art method is slightly better than a random guess. In order to solve this challenging task, we present a Multi-step reasoning with Knowledge extraction framework (MurKe). The proposed framework first extracts the healthcare knowledge as supporting documents from the large corpus. In order to find the reasoning chain and choose the correct answer, MurKe iterates between selecting the supporting documents, reformulating the query representation using the supporting documents and getting entailment score for each choice using the entailment model. The reformulation module leverages selected documents for missing evidence, which maintains interpretability. Moreover, we are striving to make full use of off-the-shelf pre-trained models. With less trainable weight, the pre-trained model can easily adapt to healthcare tasks with limited training samples. From the experimental results and ablation study, our system is able to outperform several strong baselines on the HeadQA dataset.
Solving One of the Biggest Challenges for AI-Based Search Engines: Relevance
Let's learn how to implement ClickModels in order to extract Relevance from clickstream data. These steps tend to be what is already necessary for implementing an effective enough search engine system for a given application. Eventually, the requirement to upgrade the system to deliver customized results may arise. Doing so should be simple. One could choose from a set of machine learning ranking algorithms, train some selected models, prepare them for production and observe the results.
The Art of SEO: Mastering Search Engine Optimization, 3rd Edition - Programmer Books
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Comprehend SEO's many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Examine the effects of Google's Panda and Penguin algorithms Consider opportunities in mobile, local, and vertical SEO Build a competent SEO team with defined roles Glimpse the future of search and the SEO industry
Content Clustering: 50 Tips for Content Planning with Topic Clustering.
Have you decided to tune your business into the next level evolution of SEO? There is a buzz around the content cluster on social media platforms and over the internet. SEO content managers and specialists are always struggling to balance the search engine optimization and content quality in the same quantity and quality. Here are the fantastic tips that you need to know content clustering where the content planning with topic clustering works better. The content clustering is the idea that concentrates on a single point of purpose where the creation of cluster related and interlinking the information through hyperlinks.
NeuralQA: A Usable Library for Question Answering (Contextual Query Expansion + BERT) on Large Datasets
Existing tools for Question Answering (QA) have challenges that limit their use in practice. They can be complex to set up or integrate with existing infrastructure, do not offer configurable interactive interfaces, and do not cover the full set of subtasks that frequently comprise the QA pipeline (query expansion, retrieval, reading, and explanation/sensemaking). To help address these issues, we introduce NeuralQA - a usable library for QA on large datasets. NeuralQA integrates well with existing infrastructure (e.g., ElasticSearch instances and reader models trained with the HuggingFace Transformers API) and offers helpful defaults for QA subtasks. It introduces and implements contextual query expansion (CQE) using a masked language model (MLM) as well as relevant snippets (RelSnip) - a method for condensing large documents into smaller passages that can be speedily processed by a document reader model. Finally, it offers a flexible user interface to support workflows for research explorations (e.g., visualization of gradient-based explanations to support qualitative inspection of model behaviour) and large scale search deployment. Code and documentation for NeuralQA is available as open source on Github.
Let's build a Full-Text Search engine - Artem Krylysov
Full-Text Search is one of those tools people use every day without realizing it. If you ever googled "golang coverage report" or tried to find "indoor wireless camera" on an e-commerce website, you used some kind of full-text search. Full-Text Search (FTS) is a technique for searching text in a collection of documents. A document can refer to a web page, a newspaper article, an email message, or any structured text. Today we are going to build our own FTS engine.
COVID-19 Knowledge Graph: Accelerating Information Retrieval and Discovery for Scientific Literature
Wise, Colby, Ioannidis, Vassilis N., Calvo, Miguel Romero, Song, Xiang, Price, George, Kulkarni, Ninad, Brand, Ryan, Bhatia, Parminder, Karypis, George
The coronavirus disease (COVID-19) has claimed the lives of over 350,000 people and infected more than 6 million people worldwide. Several search engines have surfaced to provide researchers with additional tools to find and retrieve information from the rapidly growing corpora on COVID-19. These engines lack extraction and visualization tools necessary to retrieve and interpret complex relations inherent to scientific literature. Moreover, because these engines mainly rely upon semantic information, their ability to capture complex global relationships across documents is limited, which reduces the quality of similarity-based article recommendations for users. In this work, we present the COVID-19 Knowledge Graph (CKG), a heterogeneous graph for extracting and visualizing complex relationships between COVID-19 scientific articles. The CKG combines semantic information with document topological information for the application of similar document retrieval. The CKG is constructed using the latent schema of the data, and then enriched with biomedical entity information extracted from the unstructured text of articles using scalable AWS technologies to form relations in the graph. Finally, we propose a document similarity engine that leverages low-dimensional graph embeddings from the CKG with semantic embeddings for similar article retrieval. Analysis demonstrates the quality of relationships in the CKG and shows that it can be used to uncover meaningful information in COVID-19 scientific articles. The CKG helps power www.cord19.aws and is publicly available.
Search Engine Marketing (SEM) - TimesPost
Search Engine Marketing is a digital marketing strategy that helps to improve the visibility of the site in SERP. It is very important to rank in Search Engine Result Pages, and SEM helps us to rank in the list easily. To boost the traffic on the site, we need to implement some effective strategies, and SEM is one of the best marketing tools that helps to steadfast the traffic; it is a cost-effective way to get instant visibility and boost the website. To get an effective business presence on the internet, you need to have massive traffic on your site, and with regular SEO tips, nothing progressive will be achieved. Instead, try on the effective SEM techniques and notice some striking rise in the traffic.