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It's 2018, and the world has come a long way in terms of technology. All of these are designed to understand consumer needs and preferences and deliver customized customer experiences. AI has been a trending topic for quite a while now. And it is being used in various fields including digital marketing. This is mainly because the use of AI digital marketing strategies can help you deliver improved customer experiences.

When you think of artificial intelligence, your mind might conjure images of futuristic robots or computers that are able to act as humans do. It's making a real impact on businesses today and could factor even larger in the years to come. An Accenture Research study found that AI has the potential to boost profitability by an average of 38 percent across select industries. It could also lead to a $14 trillion economic boost in additional gross value added by 2035. So how do businesses most effectively take advantage of this technology to facilitate growth and efficiency?

In 1908, automobiles had already been around for decades. Yet they were still a novelty; expensive and out of reach for most Americans. But that all that changed when the first Ford Model T was assembled in Detroit, Michigan. It was a car built for the middle class. It wasn't cheap at $825 (or about $18,000 by today's standards) but it was much less expensive than previous vehicles.

Gerry Fassig is the Vice President of Cloud and Hosting Services at CoreSite. When a novel concept becomes a viable business tool, every company is eager to hop on the bandwagon and capitalize on the buzz and technology. To say AI/ML is big right now would be a massive understatement. Everyone from 100-year-old stalwart tech giants, to innovative three-man startups, are actively investing time and resources into accelerating the technology's development and mobilizing it for business. But AI is more than a passing fad.

In the letter, which is an internal petition, the employees asked for more transparency and oversight of Project Dragonfly, the project's internal title. "We urgently need more transparency, a seat at the table and a commitment to clear and open processes: Google employees need to know what we're building," the letter, seen by the Reuters news agency, reads. The employees are reportedly worried about kowtowing to China by implementing the government's requests for censorship. China restricts internet users massively by blocking websites, censoring words and clamping down on free speech. In the letter, the employees say Google would be validating China's restrictions on freedom of expression and violating its own clause in the company's code of conduct, "don't be evil".

The internal dissent over Dragonfly comes on the heels of the employee protests over Google's involvement in the Pentagon project to use artificial intelligence. After Google said it would not renew its contract with the Pentagon, it unveiled a series of ethical principles governing its use of A.I. In those principles, Google publicly committed to use A.I. only in "socially beneficial" ways that would not cause harm and promised to develop its capabilities in accordance with human rights law. Some employees have raised concerns that helping China suppress the free flow of information would violate these new principles. In 2010, Google said it had discovered that Chinese hackers had attacked the company's corporate infrastructure in an attempt to access to the Gmail accounts of human rights activists.

If you're a sports fan, you know there are two professional teams that call themselves the Giants. If someone asks about a Giants game in the summer, you know they're talking about the San Francisco Giants, who play baseball. When we asked on August 2, before pre-season football started, Google Home came to the same conclusion. And the HomePod asked that we identify the team we were talking about. Google and Apple likely have written an explicit rule for this particular situation.

The Romantic poets gazed upon the natural world and translated its splendor into poetry. Microsoft's artificial intelligence does something similar, but uses a lot more computing power. Microsoft's conversational chatbot in China, XiaoIce, has generated 12 million poems during conversations with people, company researchers wrote in a paper last week. The trick to good AI poetry, the team writes, is taking inspiration from the real world. Here's the image that the AI used to generate that poem.

Mr. Pichai, speaking Thursday at a weekly all-hands meeting in Mountain View, Calif., was responding to criticism from employees, human rights groups and others who in recent days have voiced concerns over the Alphabet Inc. unit's work with the Chinese government. Google is developing services for Chinese citizens, including a search engine that could adhere to China's strict censors, The Wall Street Journal and others reported last week. At the meeting, Google co-founder and Alphabet president Sergey Brin sounded optimistic about doing more business in China, cautioning that progress in the country is "slow-going and complicated." Mr. Brin was instrumental in Google's decision in 2010 to withdraw its search engine from China to protest the government's censorship regime and attempts to hack into the Gmail accounts of Chinese human rights activists. At the time, he described the government as having the "earmarks of totalitarianism" of the Soviet Union, where he was born.

Google's workforce is demanding answers over the company's secretive plans to build a search engine that will comply with censorship in China. More than 1,000 employees have signed a letter demanding more transparency over the project so they do not unwittingly suppress freedom of speech. In a version of the letter obtained by the New York Times, the employees say they lack the "information required to make ethically-informed decisions about our work, our projects, and our employment." China's censorship requirements "raise urgent moral and ethical issues," it adds. The letter, which has circulated through Google's internal communications, has gained more than 1,400 signatures, according to the Times.