IBM's artificial intelligence programme obviously reached the pinnacle when it guest-edited an issue of the The Drum magazine but now it has also conceived the world's first ever movie trailer composed by an AI (trailer above - behind the scenes follows). Watson was fed the trailers of more than 100 horror films to help it identify the normative structure and path in the horror genre. It embarked on a visual, audio, and composition analysis of these clips, categorising the variables and generating the movie using probabilities once it gained an understanding of the genre. The tricky part was teaching the machine the tropes involved in cutting the trailers, from moments of terror, suspense and more using sequential clips from the movie, making the most of audio and visual cues. John R Smith of IBM said: "There are patterns and types of emotions in horror movies that resonate differently with each viewer, and the intricacies and interrelation of these are what an AI system would have to identify and understand in order to create a compelling movie trailer. "Our team was faced with the challenge of not only teaching a system to understand, 'what is scary', but then to create a trailer that would be considered'frightening and suspenseful' by a majority of viewers.

IBM Watson Artificial Intelligence XPRIZE -Using AI in new ways to solve the World's biggest problems #Gsummit At the Singularity University Global Summit 2016, Nextbigfuture interviewed Amir Banifatemi who is managing the IBM Watson AI XPRIZE. Amir Banifatemi is a founder and managing partner at K5 Ventures. He focuses on working with startups and growth-oriented companies on products and initiatives that could trigger significant breakthrough with strong economic and societal impact. He has a special emphasis on machine learning and predictive systems, IoT, knowledge sharing and crowdsourcing, Education, and digital health. The IBM Watson AI XPRIZE is a 5 million AI and cognitive computing competition challenging teams globally to develop and demonstrate how humans can collaborate with powerful AI technologies to tackle the world's grand challenges.

IBM Watson Artificial Intelligence Xprize -Using AI in new ways to solve the World's biggest problems #Gsummit At the Singularity University Global Summit 2016, Nextbigfuture interviewed Amir Banifatemi who is managing the IBM Watson AI XPrize. Amir Banifatemi is a founder and managing partner at K5 Ventures. He focuses on working with startups and growth-oriented companies on products and initiatives that could trigger significant breakthrough with strong economic and societal impact. He has a special emphasis on machine learning and predictive systems, IoT, knowledge sharing and crowdsourcing, Education, and digital health. The IBM Watson AI XPRIZE is a 5 million AI and cognitive computing competition challenging teams globally to develop and demonstrate how humans can collaborate with powerful AI technologies to tackle he world's grand challenges.

Read more in IBM Research Takes Watson to Hollywood with the First "Cognitive Movie Trailer". How the team at our Toronto Garage w/ @TajyMany designed an app that helps prevent false ID: bit.ly/2cstmlX pic.twitter.com/jtm0… RT @IBMWatson The power of Visual Recognition: How to use Watson to identify a hand of cards ibm.co/2bEMLVw #IBMWatson pic.twitter.com/GVjR… Watch: Use #WatsonIoT Platform and @NodeRED to bring a dinosaur to life: bit.ly/2cqb2da For those who want to adopt cloud but are constrained by certain external factors… try Bluemix Local.

Condé Nast is partnering with Watson to find the right influencers for campaigns. Condé Nast is now tapping into Watson, IBM's super computer, to help build and strategize social influencer campaigns for brands. Through a new partnership announced today with IBM and the influencer platform Influential, brands advertising with the media company's properties--publications such as Vogue, Vanity Fair and The New Yorker--will be able to use big data to better know which social media celebrities might make for a good match for any given campaign. Using software built by IBM and Influential, Condé Nast's clients will be able to know which influencer's demographics, personality traits and more best align with a marketer and the audience it's targeting. "Within the dating sense of the word, we are matching people based on different data points," said Influential CEO Ryan Detert.

If you haven't heard about it yet, there's a new sci-fi thriller movie coming called Morgan, which focuses on a robot with advanced artificial intelligence (AI) that -- to no surprise -- rebels against its human creators. Appropriately, movie studio 20th Century Fox turned to IBM's Watson, a supercomputer AI capable of analyzing human personalities and emotions, researching cancer, and powering self-driving busses, to create its own version of the film's trailer. While the AI in Morgan quickly learns new abilities to use against human and subsequently goes out of control, IBM researchers first needed to teach Watson about movie trailers. They did this by feeding it over 100 horror movie trailers that were cut into different scenes and moments, and then allowing Watson to perform analyses on aspects such as visuals, sound, and composition in order to understand what makes up a trailer and what viewers find scary. After this, Watson was given the full movie Morgan to dissect, and managed to come up with six minutes of video featuring 10 scenes.

Berlin - 03 Sep 2016: at IFA Berlin – one of the world's leading trade shows for consumer electronics – IBM (NYSE: IBM) was joined by some of the biggest names in the industry to highlight how Watson IoT technologies are poised to drive a new wave of innovation in the home and play a key role in one of the biggest technological transformations in the history of the world. According to Harriet Green, Global Head of IBM Watson IoT: "millions of sensors are giving appliances and devices eyes and ears, increasing their inbuilt intelligence and enabling them to interact with us better." "The challenge is that over next few years, the Internet of Things will become the biggest source of data on the planet. That's where IBM's Watson cognitive computing system comes in. Watson uses machine learning and other techniques to understand this data and turn it into insight, which can help automate tasks, enable manufacturers to design better products, innovate new services and enhance our overall quality of life – especially in the home. And with cognitive technologies, interactions with'things' through natural language and voice commands will dramatically improve," added Green during her keynote at IFA. Examples of companies tapping IBM's Watson IoT platform include: Whirlpool is using Watson technologies to help deliver superior customer service and enhance people's lives at home by enabling its home appliances to connect with and interact with one another and their users.

IBM's Watson AI (artificial intelligence) has added yet another skill to its collection. This time it has created the first-ever sci-fi AI-made movie trailer for "Morgan," that was released in theatres on September 2 by 20th Century Fox. Morgan, staring Kate Mara and Paul Giamatti, is a sci-fi thriller about scientists who have developed a synthetic humanoid whose potential has grown dangerously beyond their control. To prepare the machine for the task at hand, the IBM Research system analysed hundreds of horror/thriller movie trailers. In order to get an idea of the dynamics of a trailer, the computer then performed a series of visual, sound and composition studies.

For a scary movie, an important thing is how a person digests it. "Our team was faced with the challenge of not only teaching a system to understand, "what is scary", but then to create a trailer that would be considered "frightening and suspenseful" by a majority of viewers," writes Michael Zimmerman for IBM. Over 100 horror movie trailers were fed to the IBM Watson in order to give IBM Watson the "feel" of a horror movie. Though in reality, it is just some binary numbers for the AI bot. The trailer videos were segmented into small moments on which IBM Watson performed an analysis of audio, video, and how each scene was composed.

Say what you will, but IBM Watson is one resourceful supercomputer. We've previously seen the AI describe the contents of photos, predict the most popular toys during Christmas season and gauge your emotional state – all of that with an exceptional accuracy. Now IBM Watson has added yet another skill to its arsenal as it just learned how to make movie trailers. Earlier this week, 20th Century Fox trusted the supercomputer with the task to create the trailer for its upcoming sci-fi drama Morgan. Our new event for New York is focused on quality, not quantity.