Celgene and IBM are teaming up on a new patient safety monitoring platform to improve pharmacovigilance methods throughout the drug development process. The platform, dubbed IBM Watson for Patient Safety, will combine Watson's cognitive computing chops with Celgene's extensive experience in drug safety and risk management. It will be an outcome- and evidence-based drug safety decision support system for life sciences companies, the duo said in a statement. It will run on the Watson Health Cloud. The highly automated, modular, end-to-end drug safety platform will allow for the rapid collection, collation and automated analysis of vast amounts of data from a variety of sources, the companies said in a statement.

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If you're following tech news, you'll see mentions of IBM Watson nearly everywhere in the past few weeks. Is it HAL 9000, a Turing test waiting to be passed? Or is it a collection of standard-ish machine learning tools paired with professional services implementations and a top-class sales/marketing org? IBM is consciously choosing to brand this varied work as Watson. It might confound tech pros who know that Jeopardy and chatbots are very different domains.

Since winning Jeopardy! in 2011, IBM's Watson has apparently found employment as a dress designer, a chef, and a movie director. The latest news is that IBM is doing deals with GM, Slack, and Pearson that will see Watson helping, respectively, with roadside assistance, business messaging, and education. Even if you follow developments in AI closely, though, it can be hard to keep track of all the things Watson can do. It raises a question: what is it, exactly? TV ads that portray Watson as some sort of super-smart Siri don't exactly help.

IBM Watson may be coming soon to an enterprise iOS app near you, the company announced at the IBM World of Watson 2016 event on Tuesday. In a first-of-its-kind move, IBM MobileFirst for iOS apps can now integrate Watson technology to enhance decision-making, productivity, and the employee experience. With Watson's cognitive and conversational capabilities, these enterprise apps will be able to understand, reason, and learn using data analytics, according to a press release. "Apple and IBM set out more than two years ago to define the enterprise mobility market, ensuring that professionals could finally enjoy at work the same experience they'd come to expect as consumers," said Mahmoud Naghshineh, general manager, Apple partnership at IBM, in a press release. "We are taking that to a whole new level by combining the power of Watson with the new speech framework of iOS 10. The combinations and possibilities are virtually endless."

Slack Technologies Inc., a business messaging provider, is the latest company to partner with International Business Machines Corp. IBM 0.62 % to add artificial intelligence to its service. Slack plans to improve Slackbot, its customer-service bot, using IBM's Watson, a collection of artificial-intelligence software delivered as cloud-computing services, the two companies said on Wednesday. The messaging company will use Watson Conversation, an IBM service that processes natural language, to enhance the accuracy and efficiency of the bot, which helps Slack users troubleshoot problems. These and other enhancements will be available to users early next year, Slack said.

Slack's attempts at small talk are about to get a whole lot better - it's just been announced the cloud-based workplace messaging system will incorporate IBM Watson's smarts to its own bots, and those built by its ever-growing pool of outside developers. The coworking platform, which has just reached four million daily active users, was designed as a means for better collaboration and communication at work. However, it has opened up its software to outside businesses, leading to a directory of more than 400 Slack-related apps. These add-ons provide Slack tools like lists, or bots tailored for specific purposes. Slack's mission to'kill email': firm invests in 11 new startups in just seven months There is even an entire section dedicated to health, as WIRED writer Rowland Manthorpe discovered when he sought out a therapist from TalkLife Connect on the platform.

Facebook recently announced a rather scenically named system, Big Sur, designed around Nvidia's Tesla compute cards aimed at helping their neural networks, and obviously machine learning, become faster and more versatile. They are, of course, not alone. IBM Watson has similar visions as does Microsoft. Big Data and analytics have long staked claim to the holiday shopping season, but I sense that this 2015 holiday shopping season the real big winner will be Machine Learning. The big gun in the Machine Learning camp is the aforementioned IBM Watson.

Want to watch this again later? Need to report the video? This feature is not available right now. What does a world with IBM Watson look like? With Watson, the world is getting healthier, safer, cleaner, more creative and even more personal.

Managed by Sarah Untiedt and Darla Blakes.