Marketers are the store managers of the online retail world: it's up to them to ensure that visitors are having a good time and finding what they need. The challenge is insight: online store managers find it much harder to see what's really going on in the shop, compared to their real world counterparts. It's not immediately obvious why a particular product isn't selling online, or how customers are getting lost or sidetracked on their way to the checkout. That's why, over the past few years, companies in a variety of sectors have focused their attention on enhancing their user experience (UX). Often seen as a qualitative measure of how users'feel' while on websites, UX has historically been difficult to measure.

Join Entrepreneur's The Goal Standard Challenge and make 2017 yours. From creating personalized shopping experiences to offering virtual buying assistants -- AI is improving the online shopping experience for consumers and retailers. Shoppers will be able to easily find the best price for an item and communicate with chatbots for quick customer service. For retailers, they'll be able to better analyze consumer data to predict future buying patterns, create autonomous replenishing systems and also save money and time on customer service by utilizing chatbots. Related: Has Artificial Intelligence Arrived At The Sales Function Yet?

NEW YORK - As soon as you approach Pepper, a 4-foot-tall robot, she starts sizing you up. Thanks to facial recognition capabilities, Pepper can determine your gender and age bracket. And as you begin asking her questions, she can draw from a vast volume of cloud-based information to give what she thinks are relevant answers. If you smile, she can tell the conversation is going well and that you're finding her answers helpful. If you don't, she might ask you if she's misunderstanding your requests.

As we blast into 2017, marketers are wondering: what innovative technological developments will this year bring? How will these changes affect my strategy? What are my competitors doing, and more importantly, what are my customers expecting? These big, important questions require extensive research, if not a sixth sense for weeding out what's merely a fad, and what's as equally as groundbreaking as, say, the internet. To save you time, we've done the work for you.

As soon as you approach Pepper, a four-foot-tall robot, she starts sizing you up. Thanks to facial recognition capabilities, Pepper can determine your gender and age bracket. And as you begin asking her questions, she can draw from a vast volume of cloud-based information to give what she thinks are relevant answers. If you smile, she can tell the conversation is going well and that you're finding her answers helpful. If you don't, she might ask you if she's misunderstanding your requests.

Even in the age when every other business is reaping the benefits of social media, the ecommerce sector remains ignorant on how to make optimum use of social media platforms. Rather than using these platforms for interacting like a normal user, the ecommerce sector uses it to constantly promote its products, services, and offers. Many retailers do not see anything wrong with this approach. But customers do not want to follow brands that constantly bombard promotional posts, which are no less than advertisements on their social media feeds. Brands are becoming more faceless than ever by implementing such marketing strategies, which do not realize the need to get more personalized when it comes to customer experience.

The rise of e-commerce over the last 10 years or so has forced retailers to adapt to the changes demanded by consumers. E-commerce growth continues to accelerate and outpace growth in the brick-and-mortar channel, and online sales accounted for almost 20% of total US sales this holiday season, based on preliminary estimates. In addition, department stores have offered discounts and promotions as a key tool to drive demand and bring consumers into stores. Over time, this strategy can dilute a store's brand and leave stores looking picked through. Also, it trains consumers to wait for discounts instead of buying products at full price. There has been a significant number of store closures in the last few years, and we expect that to accelerate in 2017 and in the following few years. As the department store channel shrinks, and more brands fight for less space, we think brands will need to be more creative, flexible and diversified in their approaches. One way brands can disrupt the more traditional wholesale channel without taking on the significant real estate risk that comes with opening their own stores is to open pop-up stores. With pop-ups, brands have complete creative control of the brand experience and how their messaging is communicated to consumers. They can tell the story they want to tell and explain in their own voice what the brand stands for. In some cases, brands use pop-ups more as an advertising tool than as a place to transact commerce. These kinds of pop-ups usually offer some kind of special experience to draw consumers into the store. Pop-ups can also be set up in locations other than malls, allowing brands to reach their target customers where they are. Retailers and brands can also use pop-ups to test the waters in the most expensive shopping areas, often at discounted rents, while landlords can use the temporary stores to show off the space to prospective long-term tenants. Mall operators are receptive to pop-ups, as they bring something new and unique to consumers. Real estate firm Related Companies has used pop-up shops at the Time Warner Center in New York City to provide a fresh feel and add variety for consumers.

Twenty years after The Society of Mind, where he introduced the concept that "minds are what brains do," Minsky probes deeper into the question of natural intelligence. Don't look for simple explanations: he believes "we need to find more complicated ways to explain our most familiar mental events"; we need to break our thought processes down into the most precise steps possible. In fact, in order to truly understand the human mind, Minsky suggests, we'll probably need to reverse-engineer a machine that can replicate those functions so we can study it. Thus, he rejects the idea of consciousness as a unitary "Self" in favor of "a decentralized cloud" of more than 20 distinct mental processes. In this view, emotional states like love and shame are not the opposite of rational cogitation; both, Minsky says, are ways of thinking.

As soon as you approach Pepper, a four-foot-tall robot, she starts sizing you up. Thanks to facial recognition capabilities, Pepper can determine your gender and age bracket. And as you begin asking her questions, she can draw from a vast volume of cloud-based information to give what she thinks are relevant answers. If you smile, she can tell the conversation is going well and that you're finding her answers helpful. If you don't, she might ask you if she's misunderstanding your requests.

RedStag Fulfillment recently put together an infographic regarding the growth of artificial intelligence in e-commerce. According to Jake Rheude of RedStag, "Whether Artificial Intelligence (AI) is something you've just come across or it's something you've been monitoring for a while, there's no denying that it's starting to influence many industries. And one place that it's really starting to change things is e-commerce." Rheude goes on, "Below you'll find some interesting stats and facts about how AI is growing in e-commerce and how it's changing the way we do things. From personalizing the shopping experience for customers to creating personal buying assistants, AI is something retailers can't ignore. We'll also take a look at some examples of how leading online stores have used AI to enrich the customer buying experience."