While HTC U11 owners have known Amazon's AI assistant was on its way ever since the phone launched back in May, they can now finally install Amazon's AI assistant on their phones. And it's already learned a big new trick for its second Android phone: voice recognition. To get Alexa on the HTC U11, you'll need to update your system to the latest version (1.13.651.6) and download the app from the Play Store. It's a little tricky to find, but you can either follow this link or search for "HTC Alexa"--it should be the third or fourth result. Then, launch the app, sign into your Amazon account, enable the microphone, recording, and location services, and Alexa will be ready to go. The impact on AI: Amazon is making a major push to put Alexa within earshot wherever we are.

"A new coat, please," you say to the store robot, in a bit of a hurry. It notices that you're in no mood for chit-chat and already knows that you have little time to spare on Thursday nights. The robot immediately presents three stylish coats, of course in your perfect size. Yes, in 2030 you'll even be comfortable shopping in an actual brick-and-mortar store. And all of that will be made possible thanks to artificial intelligence. Ten years ago, we were very impressed with Siri, but now it's become quite common to communicate with devices and programs.

Ikea, the major furniture retailer, has been dabbling in augmented and virtual reality. Recently the company launched a survey to gauge how their consumers really feel about artificial intelligence. This indicated that Ikea is looking to AI and virtual assistant capabilities, to improve customer experience. The survey, called "Do You Speak Human?," was created by Ikea's Space10 innovation and design lab. Questions included asking respondents whether consumers want AI to be human-like, male, female or gender-neutral, and even if it should be religious, among other questions.

Amazon Prime Day (APD) was a huge success, they say. At an estimate 60 percent increase in sales over 2016 and nearly $2 billion in revenue, it's hard to argue otherwise. If you want to talk numbers though, let's consider this. What would you say if you were told that Amazon could lose nearly 5 percent of that revenue, or $100 million, due to fraud? And it's not just Amazon on its Prime Day, it's every online retailer that is exposed to online fraud every single day.

E-commerce retail is abuzz about artificial intelligence (AI), and for good reason. The artificial intelligence market is projected to be worth over $16 billion by 2022, and the retail sector is one of the main drivers of growth. Some of the largest retailers have entered a tech arms race -- acquiring startups and building their own tech stacks. It's official: Retail has gone all in on marketing technology. AI-powered assistants and beyond, how will e-commerce marketers and consumers benefit from artificial intelligence?

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Pokemon Go released in 2016 was the most successful game to use AR to superimposePokemon on physical background and all children and adults were mad chasing them in real world. Recent innovation, Heads-Up Display (HUDs) glass with AR superimpose crystal-clear driving directions on top of the real world so you can easily navigate without taking your eyes off the road. It's like Pokemon Go but all the adorable monsters have been replaced by driving directions. Digital Marketing will get a boost with AR. A new augmented reality campaign from Pepsi Max have stunned people in London, giving experiences like a prowling tiger, a meteor crashing, an alien tentacle grabbing people on the street, the bus stop window serves as a scarily realistic screen to bring these scenarios to life.

According to the report from BRP, 55% of retailers are focused on optimizing the customer experience to increase customer loyalty by improving the mobile shopping experience and creating a unified experience across all channels. "The customer experience in a unified commerce world is much more complex than it is in a pure play e-commerce or brick-and-mortar retail environment and we are seeing retailers map out the entire customer journey to design the optimal customer experience," said Perry Kramer, vice president and practice lead at BRP. "This complexity expands exponentially as the proliferation of social media, the Internet of Things, (IoT), artificial intelligence and machine learning influence the retail world and more specifically, the customer journey." Stores must now encompass both worlds – the sensory experience generally available in the physical world, such as touching and feeling merchandise and personally interacting with a knowledgeable associate – whether simply human or a combination of AI and human characteristics – married with the unique and personalized shopping experience common in the digital world. The physical and digital worlds are forever intertwined as we look to the future. BRP conducted the 2017 Customer Experience/Unified Commerce Benchmark Survey to understand retailers' customer experience priorities today and for the future, and how the evolution of unified commerce helps provide retailers with the right people, processes and technology to enable retailers to enhance the customer experience.

While artificial intelligence is becomes a major new tool for marketers, nearly one in two retailers are missing out on leveraging AI marketing to better understand customer behaviours, according to new research. The study, conducted by Forrester Consulting on behalf of Emarsys, looked at the growing role of AI in the retail and e-commerce industries. In an industry that's thought to be going through a'creativity crisis', there's some good news for retail marketers amongst the findings: The study, entitled'Building Trust and Confidence: AI Marketing Readiness in Retail and e-Commerce1', sought to understand if there is still a gap between the readiness of AI marketing solutions to execute on real-time B2C marketing campaigns, and the readiness of marketing tech users and business decision makers to adopt AI marketing technology. Businesses polled across US, UK, Germany, France and Australia had revenues from at least $50m to more than $5bn. The study highlighted that marketers and business decision makers polled believe AI-powered marketing will shift the role of marketing toward more strategic work (79%) and make marketing teams more efficient (86%) and effective (86%), as well as enabling them to focus on value-generating tasks as AI automates workflows (82%) and reinventing the way that marketers work (82%).

Old dogs can always learn new tricks, provided they are smart enough and have the right tools. Founded in 1962 -- a generation or so before ecommerce giants like Amazon -- Walmart has 11,700 stores and 140 million weekly shoppers in 28 countries around the world. Here in the 21st century, Walmart has also become the second largest online retailer. As such, Walmart is in a unique position to build a bridge between its ecommerce operations and its global network of stores. That means deploying the kind of machine learning that can leverage a strength Walmart has been building for some time: the digital relationship between its customers' online experience with the experience of shopping in malls.