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Direct-to-Consumer Is Dying. It's Time for a New Paradigm

WIRED

In the past decade, storied brands like meal-replacement Huel and men's grooming company Harry's built multibillion-dollar retail businesses by using social media and digital-first advertising to sell directly to consumers online, without the need for middlemen. These brands were exemplars of a new form of retail, called direct-to-consumer (DTC). The global pandemic only accelerated this trend, with many high-street stores being forced to close and to keep driving sales by going direct to shoppers online. Some brands successfully navigated the transition, like outdoor pizza oven maker Ooni, whose sales exploded during lockdown, with annual revenue up from ยฃ13.7 million ($167 million) in 2019 to ยฃ52.7 million in 2020. Shoppers also adapted--around 60 percent purchased from a direct-to-consumer brand at least once in 2021.


Artificial Intelligence In Retail

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Artificial Intelligence in Retail is the use of machine learning, big data, and artificial intelligence to transform the customer experience. AI in retail is transforming the customer experience by making it more personal and convenient. There is no single answer to this question as artificial intelligence can mean different things to different people, but broadly speaking, artificial intelligence can be defined as the ability of a computer or machine to perform tasks that would traditionally require human intelligence, such as visual perception, natural language understanding, and decision making. In the context of retail, artificial intelligence can be used in a number of ways to improve the customer experience. For example, retailers can use AI-powered chatbots to provide 24/7 customer support or use AI-based recommendations to personalize the shopping experience for each individual customer. Additionally, retailers can use AI to streamline their inventory management and supply chain operations, which can ultimately lead to lower prices for consumers.


Amazon sale knocks up to $270 off Roborock robot vacuums

Engadget

If you want more than just a robot vacuum, Roborock's models provide not just exceptional sucking power but mopping functions as well. Now, you can grab some of the company's best models at steep discounts thanks to Amazon's latest sale. Some of the best deals include the E5 Robot Vacuum and Mop at $200 (44 percent off), the S7 Robot Vacuum and Mop ($410, 37 percent off) and the Roborock S7 Robot Vacuum and Sonic Mop at $680, or 28 percent off the regular $950 price. The Roborock E5 is one of the best value robot vacuum/mops out there, but that doesn't mean you're losing out on features. It offers a powerful 2,500PA of suction, yet can clean for up to 200 minutes of a charge. It can vacuum and mop simultaneously, mopping up to 1,600 square feet efficiently thanks to the OpticEye scanning and dual gyroscopes.


Influence of collaborative customer service by service robots and clerks in bakery stores

arXiv.org Artificial Intelligence

In recent years, various service robots have been introduced in stores as recommendation systems. Previous studies attempted to increase the influence of these robots by improving their social acceptance and trust. However, when such service robots recommend a product to customers in real environments, the effect on the customers is influenced not only by the robot itself, but also by the social influence of the surrounding people such as store clerks. Therefore, leveraging the social influence of the clerks may increase the influence of the robots on the customers. Hence, we compared the influence of robots with and without collaborative customer service between the robots and clerks in two bakery stores. The experimental results showed that collaborative customer service increased the purchase rate of the recommended bread and improved the impression regarding the robot and store experience of the customers. Because the results also showed that the workload required for the clerks to collaborate with the robot was not high, this study suggests that all stores with service robots may show high effectiveness in introducing collaborative customer service.


Motivating Customer Action and Driving Business Growth with AI-Generated, Personalized Digital Marketing

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Impact of Increased Digital Noise: Consumers today receive more digital marketing messages than they did a decade ago, many of them irrelevant. The cumulative effect of this "digital noise" makes it harder for retailers to engage and motivate prospective and existing customers. Personalized messages grounded in real-time, aggregated consumer insights can help retailers stand out on the right channels at the right time. Benefits of AI-Generated, Personalized Marketing: Increased brand engagement and increased conversion are the top two improvements that global marketers see as a result of implementing greater personalization, according to a study by Acquia in late 2021. Importance of First-Party Data: According to a study of US-based executives conducted by Coresight Research and Persado in November 2021, driving online sales (55.6% of respondents) and providing the right information to the right person at the right time (51.4%) are the top two benefits of using first-party data for marketing purposes.


Introduction to Algorithms, 3rd Edition (The MIT Press): Cormen, Thomas H., Leiserson, Charles E., Rivest, Ronald L., Stein, Clifford: 8601419521876: Amazon.com: Books

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Clifford Seth Stein (born December 14, 1965), a computer scientist, is a professor of industrial engineering and operations research at Columbia University in New York, NY, where he also holds an appointment in the Department of Computer Science. Stein is chair of the Industrial Engineering and Operations Research Department at Columbia University. Prior to joining Columbia, Stein was a professor at Dartmouth College in New Hampshire. Stein's research interests include the design and analysis of algorithms, combinatorial optimization, operations research, network algorithms, scheduling, algorithm engineering and computational biology. Stein has published many influential papers in the leading conferences and journals in his fields of research, and has occupied a variety of editorial positions including in the journals ACM Transactions on Algorithms, Mathematical Programming, Journal of Algorithms, SIAM Journal on Discrete Mathematics and Operations Research Letters.


Future Visions: A human-machine collaboration on the potential of technology , van Rijmenam, Mark , - OpenAI, ChatGPT - Amazon.com

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Dr Mark van Rijmenam is The Digital Speaker. He is a leading strategic futurist who thinks about how technology changes organisations, society and the metaverse. Dr Mark van Rijmenam is an international keynote speaker, 5x author and entrepreneur. He is the founder of Datafloq and the author of the book on the metaverse: Step into the Metaverse: How the Immersive Internet Will Unlock a Trillion-Dollar Social Economy, detailing what the metaverse is and how organizations and consumers can benefit from the immersive internet. He is the publisher of the'f(x) e x' newsletter, read by thousands of executives, on the future of work and the organization of tomorrow.


Introducing Fortuna: A library for uncertainty quantification

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Proper estimation of predictive uncertainty is fundamental in applications that involve critical decisions. Uncertainty can be used to assess the reliability of model predictions, trigger human intervention, or decide whether a model can be safely deployed in the wild. We introduce Fortuna, an open-source library for uncertainty quantification. Fortuna provides calibration methods, such as conformal prediction, that can be applied to any trained neural network to obtain calibrated uncertainty estimates. The library further supports a number of Bayesian inference methods that can be applied to deep neural networks written in Flax.


Apple's 2022 MacBook Air is down to $999, plus the rest of this week's best tech deals

Engadget

The cut-off dates for holiday shopping have mostly passed, but that doesn't mean the deals have disappeared. We're seeing prices that match Black Friday, like the Beats Fit Pro for just $160 and Bose's QuietComfort Earbuds II for $249. Some items have even dipped below their Cyber Week prices, like GoPro's Hero 11 Black Mini, the 13.3-inch MacBook Pro and Eufy's RoboVac X8 Hybrid. While these items may not ship out in time to wrap them up as gifts, this is still a great opportunity to grab devices and tech you've had your eye on, and save a little in the process. Here are the best deals from the week that you can still get today.


Augment fraud transactions using synthetic data in Amazon SageMaker

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Developing and training successful machine learning (ML) fraud models requires access to large amounts of high-quality data. Sourcing this data is challenging because available datasets are sometimes not large enough or sufficiently unbiased to usefully train the ML model and may require significant cost and time. Regulation and privacy requirements further prevent data use or sharing even within an enterprise organization. The process of authorizing the use of, and access to, sensitive data often delays or derails ML projects. Alternatively, we can tackle these challenges by generating and using synthetic data.