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Introducing AI to Marketing in 5 Steps

#artificialintelligence

Data is unquestionably the domain of AI, but what happens when technology is asked to process and make decisions that are more creative in nature? For a human, understanding why certain images and text make more sense as a first interaction with a consumer rather than as a secondary or final interaction is almost second nature. A machine, on the other hand, needs to be told (or programmed) with this knowledge in order to be able to judge images and text and determine where they should appear along the journey, without relying on a human.


6 Technologies Impacting Marketers The Most

#artificialintelligence

Technology is always evolving, and marketers must evolve with it in order to ensure brand success. While there are many factors that affect marketers on a day-to-day basis such as social media, budgeting and reaching audiences on an emotional level, here are six of the top technologies are impacting marketing the most. Gartner analysts predict that by 2020, 30 percent of web browsing sessions will be conducted without a screen. With the rise of voice-activated technology like Google Home and Amazon Echo, consumers will not be limited to traditional screen-based browsing, Gartner predicts, especially since web browsing will be extended to other areas of daily activities such as driving and exercising. Artificial intelligence (AI) means more than another way to shop--it can help marketers make smart decisions.


Announcing Maropost's Da Vinci -- The World's Most Functional Artificial Intelligence for Enterprise – SAT Press Releases

#artificialintelligence

Da Vinci utilizes Maropost's proprietary machine intelligence technology and breakthroughs in machine learning and cloud computing to offer unparalleled insight and optimal action. As with everything that Maropost offers, Da Vinci was designed and built completely in-house to ensure maximum consistency and integration. "Maropost Marketing Cloud leads the industry in tracking and analytics, automation, and machine learning," says Ross Andrew Paquette, CEO and Chairman of Maropost. "Our machine intelligence technology is the culmination of all our past research and the logical next step for the future. Da Vinci is the most powerful and functional artificial intelligence available to enterprise at the present."


New Coding Cognitive series launches in NYC - IBM Watson

#artificialintelligence

From visual recognition to speech-to- text, the technology landscape continues to transform itself and it's happening rapidly. In 2017, the adoption and application of artificial intelligence is a more than just a far reaching dream, but a reality for most technology users. Not only is it critical that we identity these trends, but also build a workforce that adapt to these changes and build the new technologies that will advance society. We kicked off in New York City, hosting more than 40 coders, developers, early adopters, and those just interested in cognitive technology. All attendees were encouraged to take a coding course on the Learning Lab to prepare them for the event.


Chorus.ai raises $16 million to further develop AI for sales call analysis

#artificialintelligence

Chorus.ai, a startup that uses AI (artificial intelligence) to analyze sales calls, announced today that it has raised $16 million. The round was led by Redpoint Ventures. The San Francisco- and Tel Aviv-based startup provides a software-as-a-service (SaaS) offering that uses in-house developed speech recognition, natural language processing (NLP), and AI to transcribe, analyze, and deliver real-time feedback on sales conversations. The aim is to improve sales rep performance and help companies understand why some deals don't close. "Studies show that win rates increase by 33 percent with a proper coaching program in place, yet most managers don't have the time to sit in on calls, and no one has the capacity to learn from the thousands of meetings that take place each quarter," said Roy Raanani, CEO and cofounder of Chorus.ai, in a statement.


iPhone 8 production will start sooner than expected, report suggests

The Independent - Tech

Apple is going to start making the iPhone 8 far sooner than expected, according to reports. The move could indicate that the Apple plans to release the new phone earlier than normal, that it is expecting to sell a lot more of them or that it is intending to add so many changes that the phones will take far longer to produce. There is "some indication" that Apple is ramping up production of the new phone, according to analysts from BlueFin Research Partners. The new handsets are expected to start being put together by Apple's suppliers in early June, much earlier than usual, according to the same report. The giant human-like robot bears a striking resemblance to the military robots starring in the movie'Avatar' and is claimed as a world first by its creators from a South Korean robotic company Waseda University's saxophonist robot WAS-5, developed by professor Atsuo Takanishi and Kaptain Rock playing one string light saber guitar perform jam session A man looks at an exhibit entitled'Mimus' a giant industrial robot which has been reprogrammed to interact with humans during a photocall at the new Design Museum in South Kensington, London Electrification Guru Dr. Wolfgang Ziebart talks about the electric Jaguar I-PACE concept SUV before it was unveiled before the Los Angeles Auto Show in Los Angeles, California, U.S The Jaguar I-PACE Concept car is the start of a new era for Jaguar.


How Top Investors Separate A.I. Hype From Reality - TOPBOTS

#artificialintelligence

David Cheng of DCM Ventures said: "At this point in the industry's lifecycle, there are a limited number of AI experts available who have the requisite experience from large companies or top universities to build truly innovative solutions." If you wind the clock back 8 years, those folks you are now describing as a "limited number of AI experts" were sitting out in the cold, unable to get any return phone calls from even their fellow AI researchers, let alone from investors. Then, out of the blue, they became recognized. So what do you think is happening out in the cold, where your headlights are not pointing, today? Did all of the smart people come in from the cold, 8 years ago?


Artificial intelligence: How to build the business case ZDNet

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"The acceptance of AI in the business is going to involve an evolution." The analyst says the technology has reached a tipping point and AI is beginning to extend its tentacles into every service, thing, or application, and that it will become the primary battleground for technology vendors looking to make money through 2020. Interim CIO Christian McMahon, who is managing director at transformation specialist three25, acknowledges interest in AI has exploded recently, but he also voices a word of caution. Machine learning, task automation and robotics are already widely used in business. These and other AI technologies are about to multiply, and we look at how organizations can best take advantage of them.


Inductive Pairwise Ranking: Going Beyond the n log(n) Barrier

arXiv.org Machine Learning

We study the problem of ranking a set of items from nonactively chosen pairwise preferences where each item has feature information with it. We propose and characterize a very broad class of preference matrices giving rise to the Feature Low Rank (FLR) model, which subsumes several models ranging from the classic Bradley-Terry-Luce (BTL) (Bradley and Terry 1952) and Thurstone (Thurstone 1927) models to the recently proposed blade-chest (Chen and Joachims 2016) and generic low-rank preference (Rajkumar and Agarwal 2016) models. We use the technique of matrix completion in the presence of side information to develop the Inductive Pairwise Ranking (IPR) algorithm that provably learns a good ranking under the FLR model, in a sample-efficient manner. In practice, through systematic synthetic simulations, we confirm our theoretical findings regarding improvements in the sample complexity due to the use of feature information. Moreover, on popular real-world preference learning datasets, with as less as 10% sampling of the pairwise comparisons, our method recovers a good ranking.


Learning detectors of malicious web requests for intrusion detection in network traffic

arXiv.org Machine Learning

This paper proposes a generic classification system designed to detect security threats based on the behavior of malware samples. The system relies on statistical features computed from proxy log fields to train detectors using a database of malware samples. The behavior detectors serve as basic reusable building blocks of the multi-level detection architecture. The detectors identify malicious communication exploiting encrypted URL strings and domains generated by a Domain Generation Algorithm (DGA) which are frequently used in Command and Control (C&C), phishing, and click fraud. Surprisingly, very precise detectors can be built given only a limited amount of information extracted from a single proxy log. This way, the computational requirements of the detectors are kept low which allows for deployment on a wide range of security devices and without depending on traffic context such as DNS logs, Whois records, webpage content, etc. Results on several weeks of live traffic from 100+ companies having 350k+ hosts show correct detection with a precision exceeding 95% of malicious flows, 95% of malicious URLs and 90% of infected hosts. In addition, a comparison with a signature and rule-based solution shows that our system is able to detect significant amount of new threats.