Everyday, most people around the world are using artificial intelligence (AI) in their day-to-day lives. That is the suggestion from Japp Zuiderveld, VP of EMEA at NVIDIA. "It is already out there, people are already using it, or you are already using it, everybody is using it without knowing it and it facilitates the services you have today." In the interview he referred to Google Translate as the very simplest example of AI that people use on a daily basis. See also: Automation will transform marketing but brands need to allay'consumer fears' Despite this, however, he explained that it is still in its infancy and that common preconceptions of the technology are wrong.