Apple's artificial intelligence features took a backseat on Monday at its latest annual Worldwide Developers Conference. The company announced a revamped software design called Liquid Glass, new phone and camera apps as well as new features on Apple Watch and Vision Pro. But in spite of pressure to compete with firms that have gone all-in on AI, Apple's AI announcements were limited to incremental features and upgrades. Users will have a few new Apple Intelligence-powered features to look forward to including live translation, a real-time language translation feature that will be integrated into messages, FaceTime and the Phone app. The Android operating system has offered a similar feature for several years.

Bloomberg reports that this year at WWDC, Apple plans to announce a broad overhaul of all of its operating systems. That includes renaming them to be more consistent. Starting this year, Apple will reportedly begin denoting each OS version for each product by year, instead of by version. Confusingly, it will start with the next year, rather than this year (just like cars). So the versions we'll see at this year's WWDC will not be iOS 25, but rather iOS 26, watchOS 26, and so on, in place of iOS 19 and watchOS 12. Here's more you may have missed this week: The move is reportedly part of a larger push toward a cohesive user experience across platforms.

After ChatGPT broke cover in late 2022 and the tech industry embarked on its contemporary rendering of tulip mania, people started to wonder why the biggest tech giant of all – Apple – was keeping its distance from the madness. Eventually, the tech commentariat decided that there could be only two possible interpretations of this corporate standoffishness: either Apple was way behind the game being played by OpenAI et al; or it had cunning plans to unleash upon the world its own world-beating take on the technology. Finally, at its annual World Wide Developers' Conference (WWDC) on 10 June last year Apple came clean. For Apple, "AI" would not mean what those vulgar louts at OpenAI, Google, Microsoft and Meta raved about, but something altogether more refined and sophisticated – something called "Apple Intelligence". It was not, as the veteran Apple-watcher John Gruber put it, a single thing or product but "a marketing term for a collection of features, apps, and services". Putting it all under a single, memorable label made it easier for users to understand that Apple was launching something really novel.

Apple's otherworldly, flying-saucer headquarters in Cupertino, California, felt like a suitable venue this week for a bold and futuristic revamp of the company's most prized products. With iPhone sales slowing and rivals gaining ground thanks to the rise of tools like ChatGPT, Apple offered its own generative artificial intelligence vision at its Worldwide Developer Conference (WWDC). Apple has lately been perceived as a generative AI laggard. Its WWDC offerings failed to persuade some critics, who have branded WWDC's announcements as downright boring. But with the focus on infusing existing apps and OS features with what the company calls "Apple Intelligence," the big takeaway is that generative AI is a feature rather than a product in and of itself.

Apple's annual developer shindig kicked off with its traditional keynote outlining all the new tricks its products will soon do. There are big changes for iOS 18, iPadOS 18, macOS Sequoia and watchOS 11, not to mention visionOS 2. Some highlights include a standalone Passwords app, better health metrics on the Watch and Apple Intelligence, its own spin on AI. There's more to learn about, so keep reading to learn all the biggest stories from the show. Apple may integrate Google's Gemini AI into iOS in the future You can get these reports delivered daily direct to your inbox. Apple has finally bowed to pressure, bringing AI to its devices in the form of Apple Intelligence, powered by OpenAI.

After months of anticipation, the wait is finally almost over for Apple fans, as the tech giant's annual tech event is about to commence. Apple says the Worldwide Developer Conference (WWDC), which kicks off today at Apple Park in California, will be an'extraordinary week of technology'. The tech giant is expected to announce a load of AI features at the'momentous' event, including a chatbot built into its iPhones. It's also tipped to shed light on the next major mobile operating system, called iOS 18, which will likely also get an AI revamp. Ahead of the event, MailOnline gives a rundown of everything you need to know about WWDC, including how to tune in and when the big products will be revealed.

Apple will reportedly focus its first round of generative AI enhancements on beefing up Siri's conversational chops. Sources speaking with The New York Times say company executives realized early last year that ChatGPT made Siri look antiquated. The company allegedly decided that the large language model (LLM) principles behind OpenAI's chatbot could give the iPhone's virtual assistant a much-needed shot in the arm. So Apple will reportedly roll out a new version of Siri powered by generative AI at its WWDC keynote on June 10. Apple Senior Vice Presidents Craig Federighi and John Giannandrea reportedly tested ChatGPT for weeks before the company realized that Siri looked outdated.

Apple has announced dates for its annual World Wide Developers Conference (WWDC) where typically unveils new updates for the iPhone and other devices. The event, available online and in-person, is set for June 10 to June 14 and is likely to unveil the new iOS 18. The Cupertino-based company is expected to make a major announcement with AI, as it is'in talks' to use Google's Gemini to create images and write essays based on simple prompts. The news about the chatbot being unleashed on iPhones has seen backlash among Apple users who have threatened to walk away from the tech giant because a'woke iPhone is coming up.' Susan Prescott, Apple's vice president of Worldwide Developer Relations, said: 'We're so excited to connect with developers from around the world for an extraordinary week of technology and community at WWDC24. 'WWDC is all about sharing new ideas and providing our amazing developers with innovative tools and resources to help them make something even more wonderful.' The event will be held at Apple Park, the tech giant's headquarters and second campus building in Cupertino.

After years of anticipation and contributions from thousands of people, Apple Vision Pro made its debut yesterday, promising immersion in apps, games, movies, and the workplace. With more than 20 cameras, sensors, and microphones, two processing chips, and even an external battery you carry in your pocket, it's packed full of world-class tech, but missing an element that seems to be everywhere else right now: Generative AI. Since the launch of OpenAI's ChatGPT last fall, generative AI that creates text and imagery from simple prompts triggered calls for regulation and fear of an existential threat to humanity, and continues to play a role in ongoing Hollywood writers union strikes. It's also led Big Tech companies to speed up AI deployments, but not at Apple. Yesterday Apple announced new features powered by its neural engine hardware--like call screening that transcribes the first few words of a voicemail live so you can decide whether to pick up a call--but there was no mention of generative AI during the two-hour Worldwide Developer Conference keynote address.

Apple gave a look at its latest accessibility updates during its annual WWDC on Monday, including new voice and and assistive tech features. Initially previewed for Global Accessibility Awareness Day in May, the WWDC announcement confirmed that the new features will launch with iOS 17 and iPadOS 17. For iOS users with cognitive disabilities, Apple's new Assistive Access features lets people customize apps with high contrast buttons and large text labels to meet their individual needs. Apple also added Live Speech and Personal Voice for people who are unable to speak, have trouble speaking or may lose their voice over time. With Live Speech, you can type what you want to say and have it spoken out loud to others on a phone or FaceTime call or jot down commonly used phrases to select during conversation to avoid any delay that comes with typing out in the moment. Personal Voice creates a voice that sounds like you by recording 15 minutes of random phrases.