Bumble, the company that distinguished itself from apps like Tinder by creating a "feminist dating app," hasn't done too many favors for that brand recently. Yes, there was the ad campaign that appeared to shame women who choose celibacy--which the company wisely retracted this week. There was also the tentative announcement that Bumble may roll back its defining "women make the first move" ethos. Then there were the strange remarks last week from Bumble founder and #girlboss icon Whitney Wolfe Herd, who informed the audience at Bloomberg's Tech Summit of "a world where your dating concierge could go and date for you with another dating concierge." Naturally, these "concierges" would make use of artificial intelligence software, which users could train by "shar[ing] your insecurities" and thus help to "train yourself into a better way of thinking about yourself," Wolfe Herd claimed.

Dating app Badoo has launched a'Rude Message Detector' that will automatically flag any insulting, discriminatory or overly sexual messages. The tool uses machine learning, a form of artificial intelligence (AI), to distinguish between'banter' and actual verbal abuse, such as'identity hate' towards transgender people. It's able to identify abusive or hurtful messages sent between chat partners in real time, and then gives users the option to immediately block and report them. Badoo, which has been described as'like Facebook but for sex', says the tool is one of the latest steps in its'wider commitment to safety'. It's been rolled out for all Badoo users worldwide, whether or not they're chatting to a man or a woman.

Artificial intelligence will soon weed out any NSFW photos a match sends to you on Bumble. The dating app that requires women to make the first contact said it is launching a "private detector" to warn users about lewd images. Bumble CEO Whitney Wolfe Herd and Andrey Andreev, CEO of the dating app parent company that includes Bumble, Badoo, Chappy and Lumen, made the announcement Wednesday in a press release. Beginning in June, all images sent on Bumble and the other apps will be screened by the AI-assisted "private detector." If a photo is suspected to be lewd or inappropriate, users will have the option to view, block or report the image to moderators before they open it.

Wolfe Herd's app has expanded beyond dating, with features promoting female friendship and career networking.Jamel Toppin/Forbes Some users of Bumble, Whitney Wolfe Herd's dating app, are lucky enough to swipe right and find love, a new friend or a job opportunity. Wolfe Herd, though, may be the luckiest of all: The app, which Forbes values at $1 billion, has brought its 29-year-old founder a $230 million fortune. While Wolfe Herd missed the cut for this year's Forbes list of America's Richest Self-Made Women, Forbes predicts it won't be too long before she joins the ranks, assuming Bumble keeps growing at the rate it has. Bumble's biggest competitor is Tinder, founded in 2012 as one of the first "swiping" dating apps,using a customer's location to find matches. Wolfe Herd actually helped build what is now her adversary.