These AI-generated images of Cristian Volpato were produced as part of the Socceroos star's new deal with California-based Callandor to license his AI likeness. These AI-generated images of Cristian Volpato were produced as part of the Socceroos star's new deal with California-based Callandor to license his AI likeness. Athletes' scramble to control - and monetise - their digital identities at the cutting edge of AI rights deals Suddenly, he spawns four digital clones that peel off out of view to re-emerge in different settings around the world. This scene from a social media video is fake and generated by artificial intelligence. But it has been authorised by the very real 22-year-old footballer, Cristian Volpato, the latest professional athlete to licence and monetise his AI likeness.