Digital technologies are at the center of everything. The ability to act smarter and move faster determines whether a business flourishes or flounders. Yet generating greater value for customers while producing new efficiencies for an organization requires more than sophisticated devices, systems, and data frameworks. "Artificial intelligence, machine learning, and deep learning are revolutionizing business–and marketing," explained Oliver Christie, artificial intelligence strategist at business consulting firm Foxy Machine, in an interview with CMO.com. "It's an area that CMOs and others cannot ignore."

WIRE)--VirtusaPolaris, the market-facing brand of Virtusa Corporation and Polaris Consulting & Services, Ltd. and a leading worldwide provider of information technology (IT) consulting and outsourcing services, and WorkFusion, the leading smart process automation (SPA) provider, today announced a partnership to deliver new smart automation solutions for the banking and financial services (BFS) market. The combination of VirtusaPolaris' deep BFS industry and process expertise and WorkFusion's cutting edge platform will help clients reduce operational costs, while improving quality, productivity and agility. "Most financial services organizations continue to struggle with inefficient legacy systems that have not kept pace with the change in business and regulations, introducing gaps in process automation that negatively impact efficiency of business operations. Many of these gaps are low complexity high volume routine process steps and most organizations have deployed large operational workforces, frequently offshore, to handle these processes," said Bob Graham, global solutions head, Banking and Financial Services at VirtusaPolaris. "WorkFusion's combination of robotic and cognitive automation supported by VirtusaPolaris' expert consulting and implementation services allow customers to improve quality through greater accuracy and the removal of human error, reduce costs through rapid automation of manual tasks, and accelerate time to market with our proven delivery approach."