Machine learning is a subset of artificial intelligence which primarily functions through trial and error. As the term suggests, the machine learns through experience it gains by analysing different sets of data. Therefore, data can be considered as a fuel in machine learning. The most common example of the adoption of machine learning technology is the spam filter. Depending on the type of emails the user moves to the trash, the spam filter uses machine learning to identify a similar pattern in the emails the user receives in the future and moves the same into the spam folder.

The way we express ourselves, either orally or in writing, tells a lot about who we are and how we feel at that moment. The words, tone, pitch, everything adds up to create a piece of information that we want to convey to the other person and the same is very peculiar to us. In theory, human behaviour is predictable with the help of the information a human being conveys through verbal communication. An individual is capable of generating thousands of sentences, and each sentence has its own level of complexity attached to it. Now imagine the level of complexity in analysing the language used by crores of people.

The use of video content by various business entities is on the rise. Be it a promotional video or an explainer video, creators nowadays prefer showing their content in the video format instead of simple text. This trend is based on various research works that have concluded that video content is more effective than simple text content. Videos instantly attract the attention of the viewers, is more engaging and memorable. This makes video content an obvious choice for the viewers, and thus, for the creators as well.