An illustration of how AI manipulates and changes images. An illustration of how AI manipulates and changes images. Ask Google's AI video tool to create a film of a time-travelling doctor who flies around in a blue British phone booth and the result, unsurprisingly, resembles Doctor Who . And if you ask OpenAI's technology to do the same, a similar thing happens. What's wrong with that, you may think?

AI expert Marva Bailer explains how, even though there are currently laws in place, the average person has more access than ever to create deepfakes of celebrities. Scarlett Johansson has taken a vocal stand on artificial intelligence, after having her likeness and voice used without permission. Last year, Johansson said she had been asked to voice OpenAI's Chatbot by CEO Sam Altman, but turned down the job, only for people to notice that the feature, named "Sky," sounded almost exactly like the actress. It was like: If that can happen to me, how are we going to protect ourselves from this? There's no boundary here; we're setting ourselves up to be taken advantage of," the 40-year-old told InStyle Magazine earlier this month. In a statement to NPR following the release of "Sky," Johansson said, "When I heard the released demo, I was shocked, angered and in disbelief that Mr. Altman would pursue a voice that sounded so eerily similar to mine that my closest friends and news outlets could not tell the difference.

Web3 and emerging technologies have been pushing the boundaries of art distribution, ownership and engagement with fans. However, not all of the recent developments are welcomed by the art community, especially when it comes to artificial intelligence (AI). Recently, AI-generated art has sparked a major debate around ownership after a smartphone app went viral which created AI-generated portraits. The debate around ownership of intellectual property (IP) rights is similar to those seen in the film and music industries. However, developers in the emerging tech space say blockchain technology can provide a middle for artists and AI-generated content.

Web3 and emerging technologies have been pushing the boundaries of art distribution, ownership and engagement with fans. However, not all of the recent developments are welcomed by the art community, especially when it comes to artificial intelligence (AI). Recently, AI-generated art has sparked a major debate around ownership after a smartphone app went viral, which created AI-generated portraits. The debate around ownership of intellectual property (IP) rights is similar to those seen in the film and music industries. However, developers in the emerging tech space say blockchain technology can provide a middle for artists and AI-generated content.