Large-Language-Models (LLMs) are deployed in a wide range of applications, and their response has an increasing social impact. Understanding the non-deliberate(ive) mechanism of LLMs in giving responses is essential in explaining their performance and discerning their biases in real-world applications. This is analogous to human studies, where such inadvertent responses are referred to as sampling. We study this sampling of LLMs in light of value bias and show that the sampling of LLMs tends to favour high-value options. Value bias corresponds to this shift of response from the most likely towards an ideal value represented in the LLM. In fact, this effect can be reproduced even with new entities learnt via in-context prompting. We show that this bias manifests in unexpected places and has implications on relevant application scenarios, like choosing exemplars. The results show that value bias is strong in LLMs across different categories, similar to the results found in human studies.

There has been concern about ideological basis and possible discrimination in text generated by Large Language Models (LLMs). We test possible value biases in ChatGPT using a psychological value theory. We designed a simple experiment in which we used a number of different probes derived from the Schwartz basic value theory (items from the revised Portrait Value Questionnaire, the value type definitions, value names). We prompted ChatGPT via the OpenAI API repeatedly to generate text and then analyzed the generated corpus for value content with a theory-driven value dictionary using a bag of words approach. Overall, we found little evidence of explicit value bias. The results showed sufficient construct and discriminant validity for the generated text in line with the theoretical predictions of the psychological model, which suggests that the value content was carried through into the outputs with high fidelity. We saw some merging of socially oriented values, which may suggest that these values are less clearly differentiated at a linguistic level or alternatively, this mixing may reflect underlying universal human motivations. We outline some possible applications of our findings for both applications of ChatGPT for corporate usage and policy making as well as future research avenues. We also highlight possible implications of this relatively high-fidelity replication of motivational content using a linguistic model for the theorizing about human values.

In recent years, artificial intelligence (AI) decision-making and autonomous systems became an integrated part of the economy, industry, and society. The evolving economy of the human-AI ecosystem raising concerns regarding the risks and values inherited in AI systems. This paper investigates the dynamics of creation and exchange of values and points out gaps in perception of cost-value, knowledge, space and time dimensions. It shows aspects of value bias in human perception of achievements and costs that encoded in AI systems. It also proposes rethinking hard goals definitions and cost-optimal problem-solving principles in the lens of effectiveness and efficiency in the development of trusted machines. The paper suggests a value-driven with cost awareness strategy and principles for problem-solving and planning of effective research progress to address real-world problems that involve diverse forms of achievements, investments, and survival scenarios.