While artificial intelligence (AI) has been around for many years, deployment has been picking up. Between 2017 and 2018, consulting firm McKinsey & Co. found the percentage of companies embedding at least one AI capability in their business processes more than doubled to 47 percent from 20 percent the year before. Although companies are adopting it, they often lack a clear plan: A recent IDC survey found that of the companies already using AI, only 25 percent had an enterprise-wide strategy on how to implement it. To help navigate that challenge, here's how the four pillars of Google Cloud's Deployed AI vision can reshape your business. For AI to be deployed effectively, it must be focused on a new business problem or unrealized opportunity.