The unbiased learning to rank (UL TR) problem has been greatly advanced by recent deep learning techniques and well-designed debias algorithms.

Sequential recommendation systems predict the next interaction item based on users' past interactions, aligning recommendations with individual preferences. Leveraging the strengths of Large Language Models (LLMs) in knowledge comprehension and reasoning, recent approaches are eager to apply LLMs to sequential recommendation. A common paradigm is converting user behavior sequences into instruction data, and fine-tuning the LLM with parameter-efficient fine-tuning (PEFT) methods like Low-Rank Adaption (LoRA). However, the uniform application of LoRA across diverse user behaviors is insufficient to capture individual variability, resulting in negative transfer between disparate sequences.To address these challenges, we propose Instance-wise LoRA (iLoRA). We innovatively treat the sequential recommendation task as a form of multi-task learning, integrating LoRA with the Mixture of Experts (MoE) framework. This approach encourages different experts to capture various aspects of user behavior. Additionally, we introduce a sequence representation guided gate function that generates customized expert participation weights for each user sequence, which allows dynamic parameter adjustment for instance-wise recommendations.

Nowadays, recommendation systems have become crucial to online platforms, shaping user exposure by accurate preference modeling. However, such an exposure strategy can also reinforce users' existing preferences, leading to a notorious phenomenon named filter bubbles. Given its negative effects, such as group polarization, increasing attention has been paid to exploring reasonable measures to filter bubbles. However, most existing evaluation metrics simply measure the diversity of user exposure, failing to distinguish between algorithmic preference modeling and actual information confinement. In view of this, we introduce Bubble Escape Potential (BEP), a behavior-aware measure that quantifies how easily users can escape from filter bubbles. Specifically, BEP leverages a contrastive simulation framework that assigns different behavioral tendencies (e.g., positive vs. negative) to synthetic users and compares the induced exposure patterns. This design enables decoupling the effect of filter bubbles and preference modeling, allowing for more precise diagnosis of bubble severity. We conduct extensive experiments across multiple recommendation models to examine the relationship between predictive accuracy and bubble escape potential across different groups. To the best of our knowledge, our empirical results are the first to quantitatively validate the dilemma between preference modeling and filter bubbles. What's more, we observe a counter-intuitive phenomenon that mild random recommendations are ineffective in alleviating filter bubbles, which can offer a principled foundation for further work in this direction.

Click-through rates prediction is critical in modern advertising systems, where ranking relevance and user engagement directly impact platform efficiency and business value. In this project, we explore how to model CTR more effectively using a large-scale Taobao dataset released by Alibaba. We start with supervised learning models, including logistic regression and Light-GBM, that are trained on static features such as user demographics, ad attributes, and contextual metadata. These models provide fast, interpretable benchmarks, but have limited capabilities to capture patterns of behavior that drive clicks. To better model user intent, we combined behavioral data from hundreds of millions of interactions over a 22-day period. By extracting and encoding user action sequences, we construct representations of user interests over time. We use deep learning models to fuse behavioral embeddings with static features. Among them, multilayer perceptrons (MLPs) have achieved significant performance improvements. To capture temporal dynamics, we designed a Transformer-based architecture that uses a self-attention mechanism to learn contextual dependencies across behavioral sequences, modeling not only what the user interacts with, but also the timing and frequency of interactions. Transformer improves AUC by 2.81 % over the baseline (LR model), with the largest gains observed for users whose interests are diverse or change over time. In addition to modeling, we propose an A/B testing strategy for real-world evaluation. We also think about the broader implications: personalized ad targeting technology can be applied to public health scenarios to achieve precise delivery of health information or behavior guidance. Our research provides a roadmap for advancing click-through rate predictions and extending their value beyond e-commerce.

Understanding and predicting user behavior on social media platforms is crucial for content recommendation and platform design. While existing approaches focus primarily on common actions like retweeting and liking, the prediction of rare but significant behaviors remains largely unexplored. This paper presents a hybrid methodology for social media user behavior prediction that addresses both frequent and infrequent actions across a diverse action vocabulary. We evaluate our approach on a large-scale Bluesky dataset containing 6.4 million conversation threads spanning 12 distinct user actions across 25 persona clusters. Our methodology combines four complementary approaches: (i) a lookup database system based on historical response patterns; (ii) persona-specific LightGBM models with engineered temporal and semantic features for common actions; (iii) a specialized hybrid neural architecture fusing textual and temporal representations for rare action classification; and (iv) generation of text replies. Our persona-specific models achieve an average macro F1-score of 0.64 for common action prediction, while our rare action classifier achieves 0.56 macro F1-score across 10 rare actions. These results demonstrate that effective social media behavior prediction requires tailored modeling strategies recognizing fundamental differences between action types. Our approach achieved first place in the SocialSim: Social-Media Based Personas challenge organized at the Social Simulation with LLMs workshop at COLM 2025.

Sequential recommendation systems predict the next interaction item based on users' past interactions, aligning recommendations with individual preferences.

User behavior data in recommender systems are driven by the complex interactions of many latent factors behind the users' decision making processes.

Large language models (LLMs) show promise for personalized financial recommendations but are hampered by context limits, hallucinations, and a lack of behavioral grounding. Our prior work, FLARKO, embedded structured knowledge graphs (KGs) in LLM prompts to align advice with user behavior and market data. This paper introduces RAG-FLARKO, a retrieval-augmented extension to FLARKO, that overcomes scalability and relevance challenges using multi-stage and parallel KG retrieval processes. Our method first retrieves behaviorally relevant entities from a user's transaction KG and then uses this context to filter temporally consistent signals from a market KG, constructing a compact, grounded subgraph for the LLM. This pipeline reduces context overhead and sharpens the model's focus on relevant information. Empirical evaluation on a real-world financial transaction dataset demonstrates that RAG-FLARKO significantly enhances recommendation quality. Notably, our framework enables smaller, more efficient models to achieve high performance in both profitability and behavioral alignment, presenting a viable path for deploying grounded financial AI in resource-constrained environments.

Based on this, we can qualitatively measure the diversity brought by each attacker based on the hit ratio improvement of each community.

Standard lossy image compression algorithms aim to preserve an image's appearance, while minimizing the number of bits needed to transmit it. However, the amount of information actually needed by a user for downstream tasks - e.g.,