Undercurrent is an upcoming immersive art event featuring audiovisual installations from around 40 musicians, headlined by Bon Iver, Grimes and The 1975, designed to inspire climate activism. Before the physical exhibition arrives in Brooklyn on September 9th, a digital sister event is today launching online that showcases 3D interactive music videos from some of the support acts. The Undercurrent digital platform includes original, unreleased music from Nosaj Thing, Mount Kimbie, Actress, Aluna, and Jayda G. Again, the focus is on spurring change around environmental issues through immersive art. Each musician's work ends with a call to action, whether it be donating to or volunteering for a non-profit. The virtual event could also be a way for budding visitors to get a feel for the main exhibition.

In the 20 years I've been traveling to IBC, I've tried to seek out new technology, work practices and trends that could benefit my clients and help them be more competitive. One thing that is perennially exciting about this industry is the rapid pace of change. Certainly, from a post production point of view, there is a mini revolution every three years or so. In the past, those revolutions have increased image quality or the efficiency of making those images. The current revolution is to leverage the power and flexibly of cloud computing.