Tupac Shakur's estate is none too happy about Drake cloning the late hip-hop legend's voice in a Kendrick Lamar diss track. Billboard reported Wednesday that attorney Howard King, representing Mr. Shakur's estate, sent a cease-and-desist letter calling Drake's use of Shakur's voice "a flagrant violation of Tupac's publicity and the estate's legal rights." Drake (Aubrey Drake Graham) dropped the diss track "Taylor Made Freestyle" last Friday, the latest chapter of the artist's simmering decade-long feud with Pulitzer and 17-time Grammy award winner Kendrick Lamar. "Kendrick, we need ya, the West Coast savior / Engraving your name in some hip-hop history," an AI-generated 2Pac recreation raps in Drake's track. "If you deal with this viciously / You seem a little nervous about all the publicity."

It was a technological feat that made history, wowed audiences, and brought a dead rapper back to life. In April 2012 at the Coachella festival in California, Tupac Shakur took to the stage with Snoop Dogg and Dr Dre. Since he had been dead for 16 years by 2012, it was a human-like hologram of Tupac performing before a "shocked and then amazed" crowd. Fast forward ten tears and May 2022 will see the latest technological advances in musical immortality when Abba returns to the live stage after a 40-year absence. But this time, they return as humanoids – the digital hologram "twins" of the original global phenomenon.