New York:Thomas Tull scored a blockbuster ending to his Hollywood career. He sold his production company, Legendary Entertainment, to Dalian Wanda Group for $3.8 billion in 2016 after using data analytics for the production, marketing and distribution of blockbusters including "Inception," "The Dark Knight Rises," and "Jurassic World." Tull, 48, is adopting a similar approach with his latest venture. Tulco, based in his adopted hometown of Pittsburgh, is an investment holding company that uses artificial intelligence, machine learning and data analytics to identify investments and grow the businesses. In a phone interview with Bloomberg, Tull discussed this approach, negotiating tactics and winning a Super Bowl with the Pittsburgh Steelers. Comments have been edited and condensed.