An A.I.-powered online fashion marketplace, Shoptrue, is launching its website into beta today with plans for a public release early next year. The site blends artificial intelligence and personalized recommendations with taste-driven shopping, the company says, which helps give users a source for style inspiration as well as the ability to create and share outfit ideas with others. Rather than the typical algorithmic approach such as Amazon, which ranks items based on a strong sales history, Shoptrue is A.I.-driven and continually improves its product recommendations based on purchase behaviors and user engagement. That way, users can have more say on what items they see on their curated feeds. The site offers a "One Stop Personal Shop" for the user, which gives fashion suggestions based on their style preferences.

A comfort footwear and orthotics brand wants your shoes to fit perfectly, regardless of where you buy them. Chain Store Age recently spoke with Larry Schwartz, CEO of Aetrex Worldwide, about the company's new partnership with fashion personalization and customer experience platform True Fit. In addition to selling its own custom footwear and orthotics products, Aetrex also runs the foot health site foot.com The technology uses computer vision, sensor, artificial intelligence (AI), and machine learning technologies to determine individual consumer data such as size, length, width, height, pressure, and arch type in under one minute. How is Aetrex working with True Fit? "We have joined in a strategic partnership to combine True Fit's Fashion Genome connected data set and personal size, fit and style recommendations with the Aetrex technology suite, including our Albert 3D foot scanner, Fit HQ AI solution, and Albert mobile applications. The result is an interactive, omnichannel experience that connects in-store foot scanning data to direct the shopper and recommends the best-fitting footwear for both their foot type and fit and style preferences. "The foot scans will enrich each shopper's True Fit profile, and will enhance accuracy and relevance of the footwear recommendations anywhere True Fit is available.