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Can AI leave email marketers without a job?
If you track world business trends, you've probably heard how AI is taking over jobs in almost every industry. Email marketing is no different, and the message for all involved is clear: Upskill to include AI in your repertoire, or change careers. Just look at the numbers. Global marketing automation is set to expand from US$4 billion in 2017 to US$7.63 billion in 2025. Of this, global email marketing alone will account for US$2.29 billion by 2025.