Artificial Intelligence in simple words can be explained as "The machines having the capability of performing cognitive functions like learning and problem-solving." Artificial intelligence has been there for long. But, it is taking off stupendously in the last few years. Artificial Intelligence is a disruptive form of technology that is changing not just the entire Technology Industry but even our day-to-day life. Artificial Intelligence is already changing the way marketers implement their strategies.

Artificial Intelligence as we know it today can mimic human intelligence and give predictive analysis based on billions of past data. And this is good news for almost all businesses. That means you can leverage AI more than human skills, which are prone to error and body limitations.

Traditional marketing tools lack the flexibility, scalability, and comprehensiveness to address many of the challenges faced by modern companies. With growing digitization and an always-online audience, more marketing teams now require artificial intelligence (AI) to stay competitive. Before rushing to hire a data science team, you need to evaluate the third-party AI solutions already available on the market. Many vendors use "AI" in their sales pitches, but lack credible research and engineering teams that can productize and operationalize cutting-edge AI research. In this article, we feature companies with proven AI and ML expertise that are transforming marketing activities with state-of-the-art AI-driven solutions.

The marketing industry currently finds itself at a crossroads. On the one hand, you have an industry that prides itself on its creativity and the ability to come up with surprising and innovative ways to market products. On the other hand, whether you realize it or not, it is an industry that is increasingly technology-driven, relying on the latest in artificial intelligence and deep learning to reach consumers as many times and in as many different ways as possible. Deep learning has already changed how marketing operates in ways both obvious and subtle and has transformed how brands interact with consumers as well as how consumers relate to brands. It has allowed brands (or their algorithms) to gain a more complete understanding of how their customers think, react and purchase, while also allowing for the complete overhaul of internal organizational structures.

How AI supports marketing's new mandate for always-on optimization How AI helps marketers automatically centralize data from different platforms Where and how AI fits into the marketing analytics process, from instant expert dashboards to real-time KPI insights... How AI supports marketing's new mandate for always-on optimization Where and how AI fits into the marketing analytics process, from instant expert dashboards to real-time KPI insights...

Artificial Intelligence is seen as a game changer in the world of marketing. It is slowly transforming the way brands and consumers interact. Businesses are utilising this technology to improve the way they market their products and services and ultimately boost their sales. Marketers have always dealt with information, gathering and processing to discover what makes consumers tick. This involved a lengthy process, but now the speed at which AI and machine learning technologies process information is different from the way humans handle data.

Artificial Intelligence in simple words can be explained as "The machines having the capability of performing cognitive functions like learning and problem-solving." Artificial intelligence has been there since long. But, it is taking off stupendously in the last few years. Artificial Intelligence is a disruptive form of technology which is changing not just the entire Technology Industry but even our day-to-day life. Artificial Intelligence is already changing the way the marketers implement their strategies.

SAN FRANCISCO, CA – AI is transforming just about every part of the modern marketing department. From chatbots that cater to the immediate needs of online customers; to personalized ads that reach specific visitors; to strategic emails that reignite waning customer interest; to the smooth and hyper-intuitive website experiences that steer visitors to make a purchase. AI and intelligent technology plays a part in each and every one of these changes, and marketers will need to embrace it if they plan to keep up with the highly dynamic and competitive digital landscape they operate in today. As buyers shift from brick and mortar to the digital realm, chatbots are an increasingly important marketing technology. According to a survey by Oracle, 80 percent of companies plan to use chatbots by 2020.

Will artificial intelligence (AI) put marketers out of work? It's like if everyone 150 years ago was asking: "Will the tractor put farmers out of work?" Of course, John Deere didn't put farmers out of business; better tools just made them more efficient and better able to scale. Granted, the tractor did reduce the demand for horses and farmhands. So, no, AI will not put you out of work…as long as your work is creative, innovative and intelligent.