Stylistic headline generation is the task to generate a headline that not only summarizes the content of an article, but also reflects a desired style that attracts users. As style-specific article-headline pairs are scarce, previous researches focus on unsupervised approaches with a standard headline generation dataset and mono-style corpora. In this work, we follow this line and propose StyleBART, an unsupervised approach for stylistic headline generation. Our method decorates the pretrained BART model with adapters that are responsible for different styles and allows the generation of headlines with diverse styles by simply switching the adapters. Different from previous works, StyleBART separates the task of style learning and headline generation, making it possible to freely combine the base model and the style adapters during inference. We further propose an inverse paraphrasing task to enhance the style adapters. Extensive automatic and human evaluations show that StyleBART achieves new state-of-the-art performance in the unsupervised stylistic headline generation task, producing high-quality headlines with the desired style.

Current summarization systems only produce plain, factual headlines, but do not meet the practical needs of creating memorable titles to increase exposure. We propose a new task, Stylistic Headline Generation (SHG), to enrich the headlines with three style options (humor, romance and clickbait), in order to attract more readers. With no style-specific article-headline pair (only a standard headline summarization dataset and mono-style corpora), our method TitleStylist generates style-specific headlines by combining the summarization and reconstruction tasks into a multitasking framework. We also introduced a novel parameter sharing scheme to further disentangle the style from the text. Through both automatic and human evaluation, we demonstrate that TitleStylist can generate relevant, fluent headlines with three target styles: humor, romance, and clickbait. The attraction score of our model generated headlines surpasses that of the state-of-the-art summarization model by 9.68%, and even outperforms human-written references.