Using the example of the film 2001: A Space Odyssey, this chapter illustrates the challenges posed by an AI capable of making decisions that go against human interests. But are human decisions always rational and ethical? In reality, the cognitive decision-making process is influenced by cognitive biases that affect our behavior and choices. AI not only reproduces these biases, but can also exploit them, with the potential to shape our decisions and judgments. Behind IA algorithms, there are sometimes individuals who show little concern for fundamental rights and impose their own rules. To address the ethical and societal challenges raised by AI and its governance, the regulation of digital platforms and education are keys levers. Regulation must reflect ethical, legal, and political choices, while education must strengthen digital literacy and teach people to make informed and critical choices when facing digital technologies.

This study proposes an analysis of the different types of ethical approaches involved in the ethics of AI, and situates their interests and limits. First, the author introduces to the contemporary need for and meaning of ethics. He distinguishes it from other registers of normativities and underlines its inadequacy to formalization. He then presents a cartography of the landscape of ethical theories covered by moral philosophy, taking care to distinguish meta-ethics, normative ethics and applied ethics. In drawing up this overview, the author questions the relationship between ethics and artificial intelligence. The analysis focuses in particular on the main ethical currents that have imposed themselves in the ways of doing digital ethics and AI in our Western democracies. The author asks whether these practices of ethics, as they seem to crystallize today in a precise pattern, constitute a sufficient and sufficiently satisfactory response to our needs for ethics in AI. The study concludes with a reflection on the reasons why a human ethics of AI based on a pragmatic practice of contextual ethics remains necessary and irreducible to any formalization or automated treatment of the ethical questions that arise for humans.

Combining big data and machine learning algorithms, the power of automatic decision tools induces as much hope as fear. Many recently enacted European legislation (GDPR) and French laws attempt to regulate the use of these tools. Leaving aside the well-identified problems of data confidentiality and impediments to competition, we focus on the risks of discrimination, the problems of transparency and the quality of algorithmic decisions. The detailed perspective of the legal texts, faced with the complexity and opacity of the learning algorithms, reveals the need for important technological disruptions for the detection or reduction of the discrimination risk, and for addressing the right to obtain an explanation of the auto- matic decision. Since trust of the developers and above all of the users (citizens, litigants, customers) is essential, algorithms exploiting personal data must be deployed in a strict ethical framework. In conclusion, to answer this need, we list some ways of controls to be developed: institutional control, ethical charter, external audit attached to the issue of a label.