Google Cloud VP of Retail Carrie Tharp has a long background of embracing disruption. Having joined the Mountain View, Calif.-based tech giant in July, she might be a relative newcomer, but she is no stranger to developing and supporting technology for the changing retail landscape. Tharp spent the past three years at Neiman Marcus Group creating the luxury retailer's digital-first strategy, including shifting to a cloud-centric software stack for marketing and ecommerce and leveraging artificial intelligence and machine learning to drive programs like digital styling, personalized promos and algorithmic buying. Before that, she was immersed in similar tasks at Fossil and Travelocity. One theme that weaves throughout her career: Tharp embraces the challenge of shepherding retail brands through disruption and helping them evolve the way they interact with customers.

Artificial intelligence can help businesses make more money from online shopping, Carrie Tharp, Google Cloud's head of retail, told CNBC on Monday. "We're helping retailers with Google A.I. to help drive their ability to do promotions, recommendations, improve their margins with dynamic pricing," Tharp said on "Squawk Alley." "So it's really helping that retail C-suite deliver on all of their financial goals." While it's not clear if Google is providing all these services to businesses whose websites are hosted on its cloud, Tharp said some of its partners include Home Depot and Kohl's. Tharp's comments on the retail landscape come on Cyber Monday, the annual e-commerce bonanza that is on pace to generate more than $9 billion in sales, according to Adobe Analytics.