With all the hype building around Machine Learning and Artificial Intelligence, sometimes students find it difficult to decide whether to perceive machine learning as a career choice, whether to obtain Machine Learning certificate or not. This article is supposed to be your guide to machine learning certification. At first, we'll tell you what Machine Learning is and then explain why you should obtain a certification in the field. Machine learning is a technique of data analysis that strives to automate the whole process of analytics as well as model creation. In other words, it allows your device to search for more info rather than program it to read and interpret fixed data.