Target's higher minimum wage aims to attract and retain good staffers. See how much other big retailers are paying. This May 3, 2017, photo shows the Target logo on a store in Upper Saint Clair, Pa. Target is jumping into voice-activated shopping as it deepens its relationship with Google, offering thousands of items found in the store except for perishables like fruit and milk. The move is happening as Google says shopping will be available later in 2017 through Google Assistant on iPhone and Android phones, joining its Google Home device and Android TV.

More devices are in the hands of shoppers. Even Apple has one coming out this year. But the key is personalizing the order so if a consumer shouts out "detergent," the voice assistant will know the exact brand that the shopper wants. Target says that it will give customers the option to link their accounts with Google Express for more personalized shopping. In fact, Walmart, which went live with voice shopping last week, is integrating its easy reorder feature -- which has data on both store and online purchases -- into Google Express.