Target Joins Other Retailers in Offering Voice Shopping

More devices are in the hands of shoppers. Even Apple has one coming out this year. But the key is personalizing the order so if a consumer shouts out "detergent," the voice assistant will know the exact brand that the shopper wants. Target says that it will give customers the option to link their accounts with Google Express for more personalized shopping. In fact, Walmart, which went live with voice shopping last week, is integrating its easy reorder feature -- which has data on both store and online purchases -- into Google Express.