Genpact announced that it has acquired TandemSeven, a Boston-headquartered company that delivers customer and digital experience innovation consulting using design thinking at its core. TandemSeven's ability to design better customer experiences complements Genpact's digital capability aimed at transforming business processes end-to-end. Terms of the deal are not disclosed. As part of its ongoing strategy to drive both digital-led innovation and transformation along with digitally-enabled intelligent operations for its clients, Genpact is investing in leading technologies that are reimagining customer experiences and transforming the way companies across many industries compete. The acquisition of TandemSeven advances that strategy and extends Genpact's ability to help its clients provide a seamless experience from the front office all the way to the back office.

Barriers are continually dissolving when it comes to the capabilities of machine learning programs. As an experience strategy and design professional, I find myself asking more frequently, "Are there relevant design principles I should consider when creating these new types of digital experiences?" Many of these platforms have an opacity that can affect the overall user experience in a variety of ways. In this blog post, I'll suggest guidelines for constructing AI-enhanced experiences, and apply them to examples in the healthcare, consumer, and financial sectors. The principles I cover may not apply uniformly to all digital experiences, since other factors might predominate.