Alphabet Inc's self-driving car unit Waymo and several groups are launching a campaign aimed at convincing skeptical Americans of what they say is the value and safety of driverless cars, as Congress considers how it will regulate the technology. The company said on Monday that it was teaming up with Mothers Against Drunk Driving, the National Safety Council, and the Federation for Blind Children in a campaign called'Let's Talk Self-Driving.' The campaign says that self-driving cars could help eliminate most alcohol-related crash deaths and allow the blind broader access to personal transportation. Alphabet Inc's self-driving car unit Waymo and several groups are launching a campaign aimed at convincing skeptical Americans of what they say is the value and safety of driverless cars, as Congress considers how it will regulate the technology Waymo's self-driving cars have occasionally been forced to stop making left turns because the software wasn't safe enough The vehicles also have difficulty with other driving challenges, such as cul-de-sacs. Mall entrances, which are often times off a public street, also present problems when Waymo's sensors haven't mapped the area The country is wrangling with how to regulate the rapidly growing technology, with critics arguing that Congress is moving too fast and not ensuring enough safeguards.

Waymo announced today that it has created "the world's first public education campaign for fully self-driving cars." It's called the "Let's Talk Self-Driving" campaign and it aims to increase understanding of self-driving technology and convince would-be riders that it's safe. The company has teamed up with a number of organizations in order to highlight the benefits of autonomous vehicles. The Foundation for Senior Living points out that self-driving cars could help seniors maintain more independence by not being inhibited by a lack of transportation -- a message mirrored by the Foundation for Blind Children. With Mothers Against Drunk Driving, Waymo notes that drunk driving causes 10,000 preventable deaths per year, a number that could be reduced with the help of self-driving cars.