tailor new mobile tool
Macy's tailors new mobile tool to each store
The North Face is using Fluid's Expert Personal Shopper platform, which uses artificial intelligence technology from IBM Watson to give online shoppers a similar type of personal attention they get when visiting the store, executives told attendees at Retail's BIG Show. About 50,000 customers used the technology during a 60-day beta test last year, said Cal Bouchard, senior e-commerce director for The North Face.