Macy's tailors new mobile tool to each store

The North Face is using Fluid's Expert Personal Shopper platform, which uses artificial intelligence technology from IBM Watson to give online shoppers a similar type of personal attention they get when visiting the store, executives told attendees at Retail's BIG Show. About 50,000 customers used the technology during a 60-day beta test last year, said Cal Bouchard, senior e-commerce director for The North Face.