'She Has a Presence': The Superfans Who Turned Up for Opening Weekend WIRED attended two documentary screening parties--one on each coast--for the First Lady's film. For decades now, people have been wondering: Who is Melania Trump? The First Lady opens her 2024 memoir with a story about leaving her family in Slovenia to immigrate to America as a 26-year-old model. Ten years later, she became an American citizen. "It was not an easy process," she writes. "And my personal experience dealing with the trials of the immigration process opened my eyes to the difficulties faced by all who wish to become US citizens." OK, but what does that mean, exactly? Her husband, in both his terms as president, put harshly enforcing immigration policy at the center of his domestic agenda. This is all to say that I was authentically excited to see, the documentary that Amazon paid $40 million to acquire and $35 million to market. The director, Brett Ratner, previously accused of sexual misconduct by six different women, is currently in the news thanks to his appearance in a photo included in the most recent dump of Epstein files. What is Melania like behind closed doors?

All the sessions from Transform 2021 are available on-demand now. That motivational speech a coach or business executive gives you might one day soon be generated by an AI assistant alongside other bits of timely advice and insight. SportsBettingDime, in collaboration with research lab OpenAI, has been experimenting with AI in the form of a GPT-3 text editor to emulate a coach that provides both play-calling advice and motivational speeches based on the situation a team is currently facing. GPT-3 is an AI language model developed by OpenAI that employs a Transformer model to create content in any voice, style, or tone by leveraging assets freely available on the internet. The basic idea is to aggregate play calls made by other head coaches facing similar situations alongside all the best motivational speeches ever given by head coaches.

In a world of automated e-commerce, a couple of entrepreneurs realised that for many potential customers, there was still a lot of comfort in transacting with a bit of conversation, even if over text-based chat. Snehal Dhruve and Bineet Desai, who are brothers-in-law, and had already founded two start-ups: Being Baby, which dealt with baby products, and Go Hero, focussing on travel. Both ventures used conversational e-commerce using AI, or artificial intelligence. In 2016 they decided to put their expertise and learnings to work for other clients, and set up Superfan, a real-time automated customer engagement platform. "Globally, 3 billion users are on messaging apps," Mr. Dhruve says.