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 suarez-davis


Four marketing technology lessons via Salesforce's State of Marketing report ZDNet

#artificialintelligence

Marketers are increasingly using more channels to reach customers, pondering their strategy for artificial intelligence and augmenting email, which delivers solid returns, with new technologies. Those takeaways were among the highlights of a survey conducted by Salesforce. Executives walked through the findings with a customer at Salesforce's New York office. Salesforce's State of Marketing Report is based on a survey of 3,500 marketing pros in the US, Canada, Brazil, Ireland, the UK, France, Germany, the Netherlands, Australia, New Zealand, and Japan. The survey was based on Salesforce customers, but likely applies to a broader set of marketing professionals.